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About the Role
We are seeking a Paid Media Strategist to lead senior client conversations, translate campaign complexity into clear business recommendations, and confidently explain strategic insights. This client-facing role involves connecting ad spend directly to pipeline and revenue, acting as a trusted advisor to fast-growing B2B companies.
Responsibilities
- Develop paid media strategies aligned to each client's business goals and North Star Metric.
- Own forecasting and budget pacing against quarterly and annual targets.
- Lead monthly and quarterly reviews with senior stakeholders, discussing results, tradeoffs, risks, and next actions.
- Steer client conversations toward decisions, priorities, and committed next steps.
- Drive AI-assisted campaign strategy, creative testing, and measurement.
- Manage and grow a portfolio of 4-7 B2B clients as their primary strategic contact.
- Build trust with senior marketing, demand gen, and executive stakeholders.
- Run calls with confidence: set agendas, control the room, handle hard questions live.
- Communicate progress, risks, and recommendations proactively.
- Own follow-through so every conversation ends with clear actions, owners, and timelines.
- Plan, launch, and optimize across Google, Microsoft, LinkedIn, and Meta Ads.
- Own conversion tracking integrity end to end (GA4, GTM, CRM).
- Diagnose performance issues at the root: tracking, structure, bidding, creative, or demand.
- Prioritize by business impact, effort, and implementation reality; QA everything before it ships.
Requirements
- 3+ years hands-on B2B paid media experience, with at least 1 year in B2B SaaS.
- Prior client-facing strategy role where you owned communication, not just execution.
- Track record hitting MQL, SQL, or pipeline targets for B2B clients.
- Direct responsibility for at least $50k in monthly ad spend across multiple accounts.
- Google Ads depth plus at least one of LinkedIn, Meta, or Microsoft Ads.
- Working command of GA4, GTM, and CRM attribution (HubSpot, Salesforce).
- Written and spoken communication skills strong enough to lead senior calls and defend recommendations under pressure.
Skills
- Google Ads
- LinkedIn Ads
- Meta Ads
- Microsoft Ads
- GA4
- GTM
- CRM attribution
- HubSpot
- Salesforce
- Client relationship management
- Strategic planning
- Forecasting
- Budget pacing
- Performance analysis
- Data translation
- Communication
- Leadership
Location
- Global
- Remote
Work Type
- Fully remote
- Flexible working hours
Experience Level
- Senior
Salary/Compensations
- Competitive compensation
- Quarterly bonuses
Benefits
- 5 weeks of paid time off
- Flexible working hours (requires 4 overlap hours with 9am - 5pm EST)
- Paid training (school, events, conferences)
- Comprehensive health, dental, and eye care (for full-time Canadian residents only)
About the Company
- We exist to make B2B companies unstoppable, doing work we love, with people we like, how we want.
- We are a global, fully remote team across 8+ countries.
- We have a talented and diverse team that live by our core values: Always be in it to win it, Give a shit, Be obsessed with serving others, Practice a growth mindset, When we fail, don’t lose the lesson.
- We are a high performing team rated 4.8/5 on Glassdoor, where 95% of team members recommend us.