Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

This role is an exciting opportunity to lead, develop, and execute the Market Activations, Events, and Sponsorships Strategy within the Group Retirement Services Marketing team. You will be accountable for providing leadership and direction in the development and execution of go-to-market strategies for Group Retirement Services products, innovation, advocacy initiatives, and service offerings, focusing on leading external GRS events and sponsorships to drive business objectives and results.

Responsibilities

Lead and develop a high-performance team to deliver on business objectives.
Create the go-to-market strategy and execute multimedia-based marketing and communication initiatives for new products, solutions, digital innovation, and advocacy.
Oversee the national and regional events and sponsorship plan to maximize Sun Life and GRS' market presence and visibility.
Spearhead research initiatives with internal and external partners to provide best-in-class plan management insights.
Drive a social media strategy to increase visibility and engagement for the leadership team.
Support senior leaders in content creation and key messaging for industry presentations and public speaking.
Gather and report on campaign performance metrics, communicating progress and recommendations through dashboards and KPIs.
Analyze marketing and industry trends to evolve the GRS narrative and support business development teams.
Own and manage the marketing budget in partnership with the Business Unit lead.

Requirements

8+ years of Group Retirement/Financial Industry experience with a strong understanding of marketing and communications.
Exceptional stakeholder management skills with the ability to align varied interests and feedback.
Strategic influencing and communication skills.
Strong analytical skills to derive insights and translate them into a compelling GRS narrative.
Innovative and creative mindset with proven experience in tactical execution of strategies.
Ability to seek new media and sponsorship opportunities and lead strategic client partnership forums.
Strong organizational skills to manage multiple projects and priorities.
Ability to write, edit, and produce a wide variety of communications and multimedia marketing collateral.
Ability to excel in a consultative environment, partnering with internal and external stakeholders across all business units and levels.
Superb communication skills, both verbal and written.
Strong negotiation skills.
Comfortable in a fast-paced environment.
Results-oriented and resourceful with strong analytical skills.
Bilingualism (French, English, both oral and written) is required for Quebec only.

Skills

Marketing
Communications
Stakeholder Management
Strategic Influencing
Analytical Skills
Creativity
Tactical Execution
Media
Sponsorships
Client Partnerships
Organizational Skills
Content Creation
Negotiation Skills
Social Media Strategy

Location

Canada

Work Type

Hybrid

Experience Level

8+ years

Education Level

Post-secondary education in Marketing, Communications, or relevant experience

Salary/Compensations

110,000 - 180,000

Benefits

Participation in various incentive plans, payment under which is discretionary and subject to individual and company performance.
Certain sales focused roles have sales incentive plans based on individual or group sales results.

About the Company

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives.
Our values shape how we work: caring, authentic, bold, inspiring, and impactful.
When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.
Discover how you can make a difference in the lives of individuals, families and communities around the world.

Equal Opportunity

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.
Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to thebrightside@sunlife.com.