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About the Role

Betches Media is seeking a Director, Creative Solutions to lead all integrated marketing efforts in the pre-sale process. This role involves managing the Creative Solutions marketing team, overseeing creative ideation, strategic planning, and deck building. You will collaborate with various departments to create cross-platform brand partnership campaigns across digital, social, and experiential channels, ensuring alignment with both Betches' brand and client objectives. Additionally, you will contribute individually to the pre-sale process and own the strategies and visions for brand partnership programming.

Responsibilities

Pioneer the strategic and creative brand vision for Betches
Manage the Creative Solutions marketing team
Own the development and evolution of all marketing materials
Navigate an 80/20 split of responsibilities, roughly 80% individual contributor to 20% manager
Work alongside all Sales teams to conceptualize and deliver winning proposals rooted in social, digital, vodcast, and experiential activations
Effectively manage a high volume of inbound and proactive RFPs with large budgets
Expertly design and convey campaign ideas through custom content presentations
Collaborate with Sales to answer RFPs and co-pitch in meetings
Partner with all Sales teams to develop go-to-market brand strategies, while helping to forecast revenue & brand growth potential
Partner with Branded Content & Video to develop new ideas for custom content programs and series, as well as package existing organic editorial content
Write and create materials in the Betches Media and LBG brand voices
Assist with pricing and packaging opportunities
Showcase Betches Media and LBG potential to outside audience, talent, and clients
Innovate creative marketing approaches to drive Betches Media and LBG across all digital and event initiatives

Requirements

7+ years experience working in marketing for a digital publisher, media company, agency, or similar company
7+ years experience with the pre-sale process, creating client programming for paid digital & event proposals
Strong leadership and communication skills, with a comfort communicating at the C-suite level
Strong design, storytelling, and creative strategy experience
Ability to translate client KPIs into actionable campaign strategies
Familiarity with and strong enthusiasm for entire the Betches Media and LBG brands
Ability to thrive in a startup environment—highly motivated with an entrepreneurial spirit
Excellent written and verbal communication skills, along with ability to conduct formal pitch presentations & one-on-one meetings
Strong communication skills, with the ability to effectively navigate through ambiguity and complexities related to client/agency structure
Fluency in the language of digital media: impressions, CTR, CPMs, eCPMs, engagements, etc.
Fluency in the language of online measurement: uniques, pageviews, visits, etc.
Comfort presenting to and communicating with clients
Agility and ability to work both independently and cross-functionally
Strong organizational and analytical skills
Quick, creative thinking & ideation mindset with a passion for social media and branded content

Skills

Google Suite
PowerPoint
Canva
Adobe Suite

Work Type

Hybrid

Experience Level

7+ years

Education Level

Bachelor’s degree

Salary/Compensations

$130,000 - $150,000

About the Company

Betches Media is the ultimate digital media and lifestyle destination for women, pioneering in the humor and entertainment space with a strong presence across social media, podcasts, web, events, and e-commerce.
As a part of LBG Media, Betches is leveraging global reach and innovation to push creative media boundaries.
This is an opportunity to shape the future of Betches Media and drive its growth.

Equal Opportunity

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities.
We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced.
We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing.
Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.