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About the Role

Join EPI as a B2C and B2B2C Senior Marketing Manager for the Netherlands and Benelux, shaping how stakeholders embrace Wero, a new European digital wallet. Your work will directly influence adoption, awareness, and engagement, contributing to the future of European payments.

Responsibilities

• Lead and orchestrate B2C and B2B2C marketing and communication activities across the Netherlands and Benelux, ensuring consistency of messaging and execution.
• Develop and execute partner marketing programmes with banks, payment service providers, merchants, and ecosystem partners to accelerate Wero's awareness, adoption, and usage.
• Build strong relationships across the payments ecosystem and act as a trusted marketing advisor to key stakeholders, aligning interests and facilitating joint initiatives.
• Coordinate and manage marketing campaigns, partner activations, content development, and communication initiatives targeted at B2C audiences.
• Brief and coordinate creative, media, and agency partners to ensure high-quality execution and measurable business impact.
• Develop deep market knowledge and continuously monitor stakeholder sentiment, competitive activity, and market trends to inform strategic decision making.
• Track campaign performance, analyse market and customer data, generate actionable insights, and continuously optimise marketing activities through a data-driven approach.
• Present plans, influence decision makers, and mobilise stakeholders around shared initiatives that support Wero's growth across the region.

Requirements

• 8+ years of experience in B2C and B2B2C marketing, partner marketing, communications, or related commercial marketing roles.
• Strong experience developing and executing marketing strategies, campaigns, partnerships, and communication programmes.
• Strong understanding of the Dutch payments ecosystem, including banks, payment service providers, merchants, and industry stakeholders.
• Experience in fintech, payments, banking, or digital platform businesses.
• Proven success working within complex stakeholder environments and aligning multiple partners around shared objectives.
• Excellent presentation, communication, and storytelling skills with the ability to influence senior stakeholders.
• Strong analytical mindset with experience using data and insights to optimise marketing decisions and business outcomes.
• Ability to balance strategic thinking with hands-on execution in a fast-moving environment.
• Experience collaborating across international and cross-functional teams.
• Fluent in English and Dutch (CEFR C1 or C2). French is a plus.
• Thrive in a remote-first, multicultural environment.

Skills

• B2C and B2B2C marketing
• Partner marketing programmes
• Marketing automation and CRM platforms
• Performance and campaign analytics tools
• Media and creative agency management
• Market research and customer insights platforms
• Microsoft 365
• Digital marketing and content management tools
• Data visualisation and reporting platforms

Location

• Remote-first (based in country of residence)
• Netherlands
• Benelux

Work Type

• Remote-first
• Full-time

Experience Level

• Senior

Education Level

• Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.

Salary/Compensations

• Competitive compensation package, featuring salary and performance-based bonus.

Benefits

• Thoughtfully designed, high-quality benefits program
• Quarterly and annual all-staff in-person meetups
• Possibility to work from another EU country for up to 3 months per year
• Learning & development budget: €5,000 training budget per year

About the Company

• European Payments Initiative (EPI) is changing the way Europe pays with Wero, a digital wallet designed to make payments easier, clearer, and more secure.
• Wero is backed by 17 major banks and two large European acquirers, building a new, proudly European payment system.
• EPI embraces a remote-first culture, enabling teams to work remotely from their country of residence.

Equal Opportunity

• EPI offers the same job opportunities to all, without distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age.
• EPI promotes the development of an inclusive work environment that mirrors the diversity of the clients our product is serving.