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About the Role

We are seeking an AI Art Director / Creative Specialist to produce high-quality static visuals, campaign imagery, and video clips for clients. This role involves hands-on AI asset generation, collaborating with various teams, and requires excellent aesthetic taste, a strong design eye, and a structured approach to model execution within WPP Open and external AI tools.

Responsibilities

• Generate on-brand static visuals, storyboards, and presentation assets for pitches and campaigns.
• Apply disciplined generation techniques to achieve commercial-grade results.
• Maintain consistency in lighting, style, color, characters, and objects across multi-asset campaigns and video clips.
• Concept, generate, and refine AI image and video assets for final campaign production.
• Create visual assets to enhance client decks and presentations.
• Master WPP Open’s model stack and experiment with new external tools and models to improve output quality.

Requirements

• A strong eye for photography, composition, lighting, and color, ensuring realistic and premium AI generations.
• Deep understanding of the generation process, including troubleshooting, prompt refinement, parameter manipulation, and image/video-to-video techniques.
• Ability to review brand briefs and style guides to generate assets that align with brand aesthetics.
• Proven ability to achieve visual continuity across multiple generations.
• Hands-on experience with core image and video generation tools (e.g., Google Imagen, OpenAI GPT Image, Adobe Firefly, Stable Diffusion, Midjourney, Google Veo, OpenAI Sora, Runway, Luma).
• Experience with prompting/text models (e.g., Anthropic Claude, Google Gemini, OpenAI GPT).
• Basic post-production skills using Adobe Creative Suite (Photoshop, Premiere) for cleanup and refinement.
• An ethical approach to AI generation, respecting copyright and brand safety.
• A portfolio demonstrating AI image & video generation, visual & character continuity, and execution & process.

Skills

• AI Image Generation
• AI Video Generation
• Iterative Prompting
• Parameter Tuning
• Multi-step Generation
• Visual Consistency
• Adobe Creative Suite (Photoshop, Premiere)
• Prompt Engineering

Location

• Remote
• Hybrid

Work Type

• Hybrid

Experience Level

• Mid-level

Salary/Compensations

• $45,000—$95,000 CAD

About the Company

• VML is a leading creative company combining brand experience, customer experience, and commerce to create connected brands that drive growth.
• VML is recognized for its innovative and award-winning human-first work for major clients.
• VML's global network spans 55+ markets.
• VML is part of WPP, a trusted growth partner for leading global brands.
• WPP utilizes an agentic marketing platform, WPP Open, integrating media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel.

Equal Opportunity

• WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
• Committed to fostering a culture of respect where everyone feels they belong and has equal opportunities for career progression.