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About the Role

We are looking for an AI Art Director / Creative Specialist to create high-quality static visuals, campaign imagery, and video clips for our clients. This role requires excellent aesthetic taste, a strong eye for design, and a structured approach to model execution, understanding how AI models interpret inputs and how to control them through refined iteration processes to consistently pull the highest-quality outputs from generative tools. You will work primarily inside WPP Open, our enterprise AI hub, while staying active with external AI tools and models.

Responsibilities

Work with Art Directors, Copywriters, and Creative Directors to generate on-brand static visuals, storyboards, and presentation assets for pitches and campaigns.
Apply disciplined generation techniques (iterative prompting, image-to-image, parameter tuning, multi-step generation) to reliably achieve commercial-grade results.
Maintain consistency in lighting, style, color, characters, and objects across multi-asset campaigns and video clips.
Partner with studio designers, video editors, and directors to concept, generate, and refine AI image and video assets for final campaign production.
Assist Creative and Account teams by creating visual assets that elevate client decks and presentations.
Master WPP Open’s model stack while experimenting with new external tools, models, and execution methods to improve output quality.

Requirements

A strong eye for photography, composition, lighting, and color, with the ability to make AI generations look realistic, premium, and authentic.
Deep understanding of the generation process, including troubleshooting bad outputs, refining prompts, manipulating parameters, and using image-to-image or video-to-video techniques.
Ability to review a brand brief or style guide and generate assets that fit the brand's aesthetic identity.
Proven ability to achieve visual continuity (keeping the same character, object, or visual style consistent across multiple frames/generations).
Hands-on experience with core image and video generation tools, including Google (Nano Banana/Imagen), OpenAI (GPT Image), Adobe Firefly, Stable Diffusion, ByteDance (Seedream), Midjourney, Google Veo, OpenAI Sora, ByteDance Seedance, Runway, Luma, Anthropic Claude, Google Gemini, and OpenAI GPT.
Basic post-production skills using Adobe Creative Suite (Photoshop, Premiere) for cleanup, cropping, compositing, or color correction.
A clean, ethical approach to AI generation, respecting copyright and brand safety.
A portfolio demonstrating AI image & video generation, visual & character continuity, and execution & process.

Skills

AI Art Direction
Creative Specialization
Static Visual Generation
Campaign Imagery Creation
Video Clip Generation
AI Asset Generation
Aesthetic Taste
Design Eye
Prompt Engineering
Iterative Prompting
Image-to-Image Techniques
Parameter Tuning
Multi-Step Generation
Visual Consistency
Studio Collaboration
Video Production Collaboration
Post-Production
Adobe Creative Suite (Photoshop, Premiere)
Ethical AI Practices
Brand Guideline Adherence

Location

Kansas City
New York
Detroit
London
São Paulo
Shanghai
Singapore
Sydney

Work Type

Hybrid

Experience Level

Mid-level

Salary/Compensations

45,000—95,000 CAD

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
VML is celebrated for its innovative and human first, award-winning work for blue chip client partners.
VML's global network is powered by 26,000 talented people across 55+ markets.
WPP is the trusted growth partner for the world’s leading brands, uniting media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel.
WPP helps clients navigate change, capture opportunity, and deliver transformational growth.

Equal Opportunity

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.