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About the Role
We are seeking a sharp, creative, fast-paced, and passionate performance video editor to manage the end-to-end editing process for our paid social campaigns. This role involves transforming creative briefs into high-converting video ads for Meta platforms, continuously generating new concepts by remixing footage and identifying fresh creative angles. You will collaborate with the Creative Strategist and Head of Growth, analyze creative performance, and iterate quickly to produce winning ads at scale.
Responsibilities
- Cut video ads from brief to launch-ready creative across a range of styles, from lo-fi UGC-style edits to polished high-production ads.
- Develop and ship multiple creative concepts and variations each week, including alternate hooks, CTAs, and length cuts for testing.
- Design and animate motion graphics including callouts, lower thirds, UI mockups, product demos, transitions, and end cards.
- Evaluate the performance of each creative, using feedback and campaign insights to improve future edits and identify winning trends.
- Work with other teams to ensure creative concepts are executed successfully and aligned with campaign goals.
- Contribute to creative strategy, explore new editing approaches, and identify opportunities to improve performance.
- Assist with ensuring ideas are executed on, as part of a small team.
Requirements
- 3+ years of professional video editing experience, ideally focused on direct response, paid social, or performance marketing creative.
- Proven track record of creating short-form vertical video ads for platforms such as Meta (Facebook and Instagram), with a portfolio demonstrating strong creative execution.
- Strong proficiency in Adobe Premiere Pro and After Effects, with experience creating motion graphics, compositing, and polished video assets.
- Understanding of direct response creative principles, including hook construction, pacing, retention, caption design, visual storytelling, objection handling, and CTA optimization.
- Ability to thrive in a fast-paced, remote-first environment.
- Curiosity about leveraging AI tools to streamline creative workflows.
- Highly organized with the ability to manage multiple creative projects simultaneously.
- Ability to maintain well-structured project files and asset libraries.
- Full-time availability and an 'all-in' mentality.
- Passion for newsletters is a plus.
Skills
- Video editing
- Performance video editing
- Paid social campaign editing
- Meta (Facebook and Instagram) video ad creation
- Adobe Premiere Pro
- Adobe After Effects
- Motion graphics design
- Compositing
- Direct response creative principles
- AI tools for creative workflows
Location
- Remote
Work Type
- Remote-first
- Full-time
Experience Level
- 3+ years of professional video editing experience
Benefits
- Free access to The Rundown AI University
- Access to several AI tools
- Competitive compensation
- Flexible hours
About the Company
- Electrify is a dynamic new digital media company that invests in and scales creators with an established YouTube presence.
- The Rundown is the world’s largest AI community, informing millions of people around the world about everything going on in AI, why it matters, and how you can apply it.
- Electrify is dedicated to providing a world-class creative culture where employees can thrive.
- Electrify is committed to fostering a culture that values innovative, diverse ways of thinking and the ability to drive positive change.
- Electrify believes in unlocking the power of Electrify to tell stories that change lives.
- Electrify Impact provides initiatives and resources to support emerging creators and positive impact organisations amplify their voice.
- Electrify supports the United Nations 17 sustainable development goals (SDGs).
Equal Opportunity
- Electrify is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees.
- We provide employment opportunities without regard to age, race, colour, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.