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About the Role
Criteo is a global commerce media company. As advertisers raise the bar from correlation to causation, credible and transparent measurement has become one of the most important ways a commerce media platform demonstrates its value. As VP, Retail Media Measurement & Insights, you will set the vision for how Criteo measures Retail Media performance and turns that measurement into insight that strengthens client relationships and drives growth. This is a leadership role centered on measurement standards, client-facing insight strategy, and commercial enablement. You will lead the Insights Partners team and partner closely with Product and Commercial teams.
Responsibilities
- Lead client-facing measurement and insights
- Lead and develop the Insights Partners team as Criteo’s senior, client-facing measurement and insights experts, engaging brands, agencies, and retailers in strategic measurement conversations.
- Serve as a credible external voice for Criteo’s measurement approach and methodologies with senior client and industry audiences.
- Translate measurement into client value — building advertiser confidence and supporting renewals, growth, retailer partnerships, and agency engagement.
- Define, champion, and continuously evolve Retail Media’s common measurement framework across attribution, competitive position, incrementality, customer health, and brand health, aligned to standards that brands and agencies trust.
- Set the measurement standards that Criteo’s Retail Media analytics, reporting, and in-platform insights align to.
- Equip Commercial teams with the narrative, proof points, and frameworks to bring Criteo’s measurement and insights story to market consistently.
- Support pipeline, renewals, and growth through a clear, repeatable measurement story and senior client engagement.
- Provide market and client inputs to Product’s build-versus-partner decisions — identifying unmet needs, assessing potential partner capabilities, and validating where partnerships could complement Criteo’s product roadmap.
- Lead Criteo’s validation approach so measurement is independently credible.
- Position Criteo as a trusted commerce-media input to the marketing mix models that brands and agencies already run, and pursue partnerships for brand lift, clean-room collaboration, and identity and LTV enrichment.
- Identify and develop external measurement and data partnerships, working alongside Criteo’s Corporate Development and Partnerships teams, as the measurement subject-matter authority.
- Bring a global lens across the Americas, EMEA, and APAC, recognizing that advertiser expectations, competitive dynamics, and privacy requirements differ by region, and tailoring standards and client engagement accordingly.
- Establish clear principles for how data is used within Retail Media, including data rights and trust standards, with privacy-safe data collaboration as a foundation.
- Bring fluency in global privacy requirements and translate them into what measurement is possible in each region.
- Represent Retail Media’s measurement and insights perspective in broader company initiatives, helping define where alignment across the business creates advertiser value.
Requirements
- A senior leader with 15+ years of experience who has owned measurement and insights strategy at scale in retail or commerce media, ad platforms, or a measurement or data provider.
- Agency experience is highly preferred.
- Proven experience leading senior, client-facing consultative teams and turning measurements into commercial outcomes such as renewals, growth, and advertiser confidence.
- Skilled at collaborating across Product, Commercial, Account Strategy, Analytics, Legal, and Privacy — setting direction and standards while partnering effectively without owning execution.
- A track record of driving cross-functional alignment and shaping company-level decisions.
- Experienced in navigating both retailer and advertiser dynamics.
- Globally fluent across the Americas, EMEA, and APAC, including GDPR and regional privacy requirements.
- Experienced with data governance and related processes.
- A credible external representative for Criteo — comfortable engaging senior agency and brand audiences and speaking at industry forums — with a track record of building external measurement and data partnerships.
Skills
- Deep, current expertise in commerce-media measurement — incrementality (holdout, in-auction/ghost-bidding, page lift), attribution, marketing mix modeling, brand lift, and clean rooms
- Strong grasp of the trust-and-validation landscape, such as MRC accreditation, neutral incrementality providers, and IAB standards.
Work Type
- Hybrid
Experience Level
- 15+ years of experience
Salary/Compensations
- $260,000 - $315,000
Benefits
- Hybrid model blends home with in-office experiences
- Learning, mentorship & career development programs
- Health benefits, wellness perks & mental health support
- Diverse, inclusive, and globally connected team
- Attractive salary, with performance-based rewards and family-friendly policies
- Potential for equity depending on role and level
- Healthcare, dental, and vision insurance
- 401(k) plan with company match
- Short-term and long-term disability coverage
- Life insurance
- Family forming and wellness benefits
- Flexible Work financial support
- Learning opportunities
- Robust annual leave plan including volunteer time off and summer vacation days
About the Company
- We’re Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses.
- At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.
Equal Opportunity
- We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics.