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About the Role

In this highly collaborative role, you will lead the development and delivery of strategically targeted content across various communications channels, with a focus on digital channels to increase audience engagement and consideration. You will work closely with business partners, particularly in performance marketing advertising and social media, to bring their strategy to life through content, ensuring brand voice and messaging consistency. You will also oversee content creators to ensure content is compelling, genuine, and innovative.

Responsibilities

Lead a team of content creators to produce marketing materials and customer communications in digital and print channels.
Build and retain a strong team of Content Writers and Editors.
Empower and elevate team members, focusing on engagement and cross-team collaboration.
Drive team culture by participating in and helping to lead ceremonies and events.
Collaborate with business partners, including legal, brand, and intent and product owners, to incorporate feedback.
Recognize and raise potential issues throughout the creative development process.
Be accountable for the final approval of creative deliverables, directly or through delegation.
Facilitate the delivery of 100% quality, error-free communications.
Lead and participate in brainstorming and editorial planning, including creating editorial calendars.
Ensure SEO is integrated into the content strategy.
Advocate for the customer, ensuring communications are accessible and written in plain language.
Review and provide guidance on marketing materials to ensure consistency with Brand Standards, Editorial Style Guidelines, and legal/compliance direction.
Maintain a deep understanding of all products and marketing language.
Stay updated on industry trends, technologies, and competitor content.
Understand and stay current with the banking environment and competitor marketing.
Know the performance of delivered work and leverage it to influence future work.

Requirements

A minimum of 5-7 years of relevant content experience.
At least 5 years of proven leadership experience, including building and leading a content team, and collaborating with and within a Creative team.
Excellent writing and editing skills, with a strong command of Canadian English including grammar, punctuation and spelling.
Ability to identify potential issues and recommend and implement solutions.
Very strong attention to detail and excellent organizational skills.
Strong verbal and written communication skills.
Ability to establish good working relationships with business partners.
Ability to manage multiple priorities and often tight deadlines, and proactively communicate with stakeholders.
Proficiency in G Suite, Figma, Adobe Creative Cloud, and Workfront.
Candidates must submit a portfolio of work samples with their application.

Skills

Content Marketing
Journalism
Communications
SEO
Performance Marketing
Social Media
Copywriting
Design
Testing
Optimization
Brand Voice
Messaging
G Suite
Figma
Adobe Creative Cloud
Workfront
GAI
Personalization
AI

Location

161 Bay Street (93021), Canada, Toronto, Toronto, Ontario

Work Type

Hybrid

Experience Level

5-7 years relevant content experience
5 years leadership experience

Education Level

Degree/diploma in Content Marketing, Journalism, Communications, or a related field

Salary/Compensations

$130,000 to $148,400
Eligible to earn performance-based incentive compensation, which may include cash bonus(es).

Benefits

Full coverage for spouses, domestic partners and dependents
One-time Work From Home allowance
Up to $3,000 in mental health coverage
Up to $5,000 in annual tuition subsidies

About the Company

For 30 years, Capital One Canada has been on a mission to change banking for good.
They challenge the traditional bank stereotype, fostering a culture where innovation thrives and bold ideas are celebrated.
They leverage the power of data and technology to empower innovative solutions and inspire one another.
They balance high-performance with investment in long-term success, providing support for employees to do their best work.
The Creative Solutions team is the creative engine driving Capital One Canada’s marketing initiatives, specializing in developing high-converting, data-driven creative for performance marketing, paid and organic social media, and SEO-optimized content strategies.

Equal Opportunity

Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment.
They consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.
If you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at ARCanada@capitalone.com.