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About the Role
Women's College Hospital Foundation is seeking an Associate Director, Annual Giving to provide strategic leadership for the Foundation’s annual giving program. This role is responsible for developing and executing integrated strategies to acquire, engage, retain, upgrade, and steward individual annual giving donors.
Responsibilities
- Oversee annual giving channels, including direct mail, telemarketing, digital and other emerging acquisition and engagement strategies.
- Develop and maintain a comprehensive Annual Giving measurement framework, including KPIs for acquisition, retention, reactivation, upgrading, average gift, response rates, conversion, revenue, ROI and donor lifetime value.
- Develop strategies to increase donor retention, average gift, frequency of giving and lifetime donor value.
- Identify opportunities for innovation, testing and optimization across Annual Giving channels.
- Identify opportunities to strengthen the pipeline from Annual Giving into Leadership and Major Gifts.
- Develop and execute an annual Staff Campaign strategy designed to increase participation, engagement and philanthropic support among hospital employees.
- Develop and implement strategies to grow the in honour and in memory Tribute Giving Program.
- Lead the Grateful Patient “Give with Thanks” program to deepen engagement with hospital partners, grateful patients and donors.
- Develop and maintain a comprehensive Annual Giving calendar that integrates fundraising campaigns, appeals, stewardship, acquisition, digital activity and organizational priorities.
- Develop annual revenue forecasts, program budgets and expenditure plans, and monitor performance against approved targets.
- Develop regular performance reports, dashboards and forecasts for the VP, Philanthropy and Partnerships and other senior leaders.
- Serve as the primary liaison with fundraising agencies, direct mail vendors, telemarketing partners, digital fundraising agencies and other external consultants supporting Annual Giving.
- Stay current on emerging trends, technologies and best practices in annual, digital and direct response fundraising and identify opportunities to strengthen the Foundation's program.
- Recruit, coach and performance manage the Annual Giving team of 2 -3 members, supporting professional growth, performance and achievement of fundraising goals.
- Establish clear expectations, objectives, performance measures and work plans for team members.
- Identify opportunities to improve processes, systems and cross-functional collaboration within Annual Giving.
- Foster a culture of collaboration, initiative, accountability, growth, innovation and results.
- Model strong project management, analytical thinking and cross-functional collaboration.
Requirements
- University degree and/or equivalent education and a minimum of 5 years of progressively responsible experience in annual giving, direct response fundraising, digital fundraising, marketing analytics or a related fundraising discipline, preferably within a complex healthcare, academic, research or charitable environment.
- Demonstrated knowledge and experience developing successful Annual Giving programs, including acquisition, retention, renewal, reactivation, upgrade and multi-channel fundraising.
- Demonstrated experience using fundraising data, analytics and donor insights to develop strategy, evaluate performance and drive revenue growth.
- Demonstrated experience developing and monitoring fundraising KPIs, forecasts, and budgets.
- Strong project management experience, with demonstrated ability to manage complex, multi-channel campaigns involving multiple internal stakeholders and external partners.
- Demonstrated experience working with fundraising agencies, vendors and consultants, including scopes of work, budgets, timelines, deliverables and performance.
- Demonstrated experience leading, coaching and developing fundraising professionals and building high-performing teams.
- Advanced analytical and problem-solving skills, with the ability to interpret data, identify trends and translate insights into actionable fundraising strategies.
- Excellent interpersonal, relationship-building, listening and networking skills.
- Exceptional written and verbal communication skills, including the ability to develop compelling donor communications and fundraising materials.
- Strong strategic thinking, judgment and problem-solving skills, with the ability to balance long-term strategy with operational execution.
- Exceptional project management and organizational skills, with a demonstrated ability to manage multiple priorities, deadlines, stakeholders and deliverables simultaneously.
- Highly organized, self-directed and able to manage competing priorities in a fast-paced environment.
- Willingness and ability to work occasional evenings and weekends as required to effectively engage donors and volunteers.
- Proficiency with Microsoft Office Suite, particularly Excel.
- Certified Fund Raising Executive (CFRE) designation is an asset.
- Experience with Raiser's Edge or an equivalent fundraising CRM/database is an asset.
- Experience with direct response fundraising platforms, digital fundraising tools, data visualization/reporting tools or marketing automation platforms is an asset.
Skills
- Annual Giving
- Direct Response Fundraising
- Digital Fundraising
- Marketing Analytics
- Fundraising Data
- Analytics
- Donor Insights
- KPI Development
- Forecasting
- Budgeting
- Project Management
- Vendor Management
- Team Leadership
- Coaching
- Analytical Skills
- Problem-Solving
- Interpersonal Skills
- Relationship Building
- Communication Skills
- Strategic Thinking
- Organizational Skills
- Microsoft Office Suite
- Excel
- Raiser's Edge
- CRM/Database Management
- Direct Response Fundraising Platforms
- Digital Fundraising Tools
- Data Visualization/Reporting Tools
- Marketing Automation Platforms
Location
- Women's College Hospital
Work Type
- Regular Full-Time
Experience Level
- Minimum of 5 years of progressively responsible experience
Education Level
- University degree and/or equivalent education
Salary/Compensations
- $105,000 - $125,000
Benefits
- Eligibility for merit pay
- Comprehensive benefits
- Healthcare Ontario Pension Plan enrollment
About the Company
- For more than 140 years, Women’s College Hospital (WCH) has been developing revolutionary advances in healthcare.
- At Women’s, we advocate for healthcare equity because we know that a healthy society requires a level playing field where everyone has access to timely, high quality, efficient and compassionate care.
- Today, Women’s is a world leader in revolutionizing healthcare for women and advancing health system solutions for all.
- Through the generosity of the community, the Foundation fuels the Hospital’s excellence in research and health care.
- Women’s is at the leading edge of fundamental changes in the healthcare system and the Foundation plays a critical role in advancing this agenda by supporting the Hospital and its extended mandate.
- With a long and proven history, Women’s is building on its established success to continue its role as a trailblazer.
- Donors have been, and continue to be, paramount to the success of progressive healthcare.
Equal Opportunity
- Women's College Hospital Foundation is committed to fairness and equity in employment and our recruitment and selection practices.
- We encourage applications from Indigenous peoples, people with disabilities, members of sexual minority groups, members of racialized groups, women and any others who may contribute to the further diversification of our Foundation and Hospital community.
- Accommodation will be provided in all parts of the hiring process as required under our Access for People with Disabilities policy.
- Applicants are asked to make their requirements known in advance.