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About the Role
VML Health is seeking a Senior Engagement Strategist with a passion for healthcare marketing and a proven ability to develop and execute effective engagement strategies. The ideal candidate will have a solid foundation in research and strategic planning, excellent communication and storytelling skills, and a human-centered approach to problem-solving.
Responsibilities
- Develop a strong understanding of various analytical frameworks and methodologies.
- Analyze and translate data into concise and compelling stories.
- Effectively craft client presentations and develop engaging storytelling skills.
- Lead the development of channel-specific strategies (e.g., social, CRM, website, paid media, apps, rep-delivered, and more).
- Solve issues and prepare client work products by enlisting the support of other cross-functional team members.
- Proactively identify areas for further development, seek new challenges, and solicit feedback.
- Independently deliver distinct components of key deliverables.
- Continuously seek to improve client work and actively ask provocative questions that lead to new lines of thinking.
- Demonstrate strong knowledge of data tools, third-party data sources, search tools, and other resources to gather key data and insights.
- Effectively leverage segmentation studies to help identify relevant data and information in developing customer/segment channel and engagement profiles.
- Support the team in developing stimuli and exercises for workshops, craft messaging, and develop content strategies and layouts with guidance from Associate Directors and Directors.
- Provide support for pitch strategy by synthesizing research insights.
Requirements
- 2-4 years of experience in market research and strategic planning, with a focus on the healthcare industry.
- Demonstrated experience in developing and executing engagement strategies across multiple channels (e.g., social media, CRM, website, paid media).
- Strong analytical skills, with the ability to gather, analyze, and interpret data from various sources, including primary research, syndicated data, and client insights.
- Proven ability to translate complex data into clear, concise, and compelling narratives for client presentations and internal communications.
- Experience with customer journey mapping and identifying key pain points and opportunities for improvement.
- Proficiency in using data analysis tools and software (e.g., Excel, SPSS, Tableau).
- Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to both technical and non-technical audiences.
- A strong understanding of the healthcare industry, including HCP and DTC marketing.
- A collaborative and team-oriented approach to work, with the ability to work effectively with cross-functional teams.
- A proactive and self-motivated work style, with the ability to manage multiple projects simultaneously and meet deadlines.
- A critical and analytical thinker, innovator, and visionary who inspires creativity.
- A collaborative team player with a strong work ethic.
- An excellent communicator and storyteller.
- A proactive problem-solver with a passion for healthcare marketing.
Skills
- Market research
- Strategic planning
- Healthcare marketing
- Engagement strategies
- Data analysis
- Storytelling
- Client presentations
- Channel strategy
- Data tools
- Third-party data sources
- Search tools
- Segmentation studies
- Customer journey mapping
- Excel
- SPSS
- Tableau
- Communication
- Presentation skills
- HCP marketing
- DTC marketing
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- Senior
Salary/Compensations
- $60,000—$140,000 USD
Benefits
- Group health coverage options (medical, dental, vision)
- Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
- Variety of paid time off offerings
About the Company
- VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
- VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
- In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions.
- VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
- VML is part of WPP, the trusted growth partner for the world's leading brands.
- Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
- VML HEALTH is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between.
- It operates fluidly within the VML agency, as a core group of health specialists (a ‘vertical’) that has the benefit of autonomy in management, but with support of non-health expertise.
- At the heart of health is the story of life – all the highs and lows, ambitions, and possibilities.
- Our purpose is to bridge this gap, bringing people closer to life and all its meaning.
- We gain a deeper understanding of Healthcare Professionals’ and patients’ needs, behaviors and lived experiences through what we call ‘radical empathy’.
- VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live.
Equal Opportunity
- WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.