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About the Role

This role owns the strategy, performance, and evolution of new business creation, qualification, and acceleration within a cloud and SaaS environment. You will lead a regional Business Development organization, driving consistent pipeline creation and elevating prospecting sophistication through data, AI-enabled tools, and modern engagement strategies. You will influence how enterprises engage with their customers, partnering closely with Sales and Marketing leadership to shape go-to-market direction, improve conversion performance, and expand market reach.

Responsibilities

Lead, coach, and develop a team of Business Development Representatives across the Canada region and Strategic accounts, driving performance, engagement, and career progression.
Own end-to-end pipeline generation strategy aligned to regional revenue targets and market expansion goals.
Build and scale a talent development engine for BDRs, including individualized coaching plans, skill-building curricula, and clear promotion pathways.
Create and run a formal enablement program (onboarding, ongoing skills training, certification milestones) to shorten ramp time and raise performance.
Drive improvements in conversion rates and pipeline quality across the full funnel, increasing efficiency and revenue impact.
Partner with Sales and Marketing leadership to design and execute account-based and regional go-to-market strategies.
Oversee pipeline creation metrics, forecasting accuracy, and performance tracking to ensure predictable growth.
Analyze pipeline data, campaign performance, and engagement trends to optimize prospecting effectiveness and inform strategic decisions.
Build and scale repeatable processes, playbooks, and enablement programs to support a distributed and growing team.
Collaborate with global stakeholders to implement best practices and introduce innovative prospecting approaches leveraging modern sales technologies.
Foster a culture of accountability, professionalism, and high performance aligned with company values.
Champion the use of CRM platforms, sales engagement tools, and data-driven insights to enhance productivity and visibility.
Act as an internal advocate for adopting AI-enabled prospecting tools ahead of the market.

Requirements

7+ years of experience in SaaS or cloud-based environments within Business Development, Sales Development, or Inside Sales functions.
3+ years of experience leading BDR or SDR teams, with direct people management responsibility.
Proven track record of generating pipeline and contributing to revenue growth through team leadership.
Experience managing regional or distributed teams, preferably across the United States.
Strong understanding of enterprise sales motions and pipeline development strategies.
Demonstrated ability to use Salesforce, Salesloft, Tableau and leverage data for decision making.
Strong stakeholder management skills across Sales, Marketing, and executive leadership.
Excellent communication, coaching, and organizational skills.
Strong business acumen with the ability to align execution to broader company objectives.
Experience building or scaling Business Development organizations in multinational or high-growth environments.
Familiarity with account-based marketing and multi-threaded prospecting strategies.
Experience with modern prospecting and sales engagement tools.
Ability to quickly understand and articulate complex technology and AI-driven solutions.
Fluent French speaking and written communication skills.

Skills

AI-powered experience orchestration
Pipeline generation
Sales funnel management
Cloud and SaaS environments
Prospecting
Data analysis
AI-enabled tools
Modern engagement strategies
Salesforce
Salesloft
Tableau
Account-based marketing
Multi-threaded prospecting
Sales engagement tools
Communication
Coaching
Organizational skills
Business acumen

Location

Canada

Work Type

Flexible-first culture

Experience Level

7+ years of experience in SaaS or cloud-based environments
3+ years of experience leading BDR or SDR teams

Salary/Compensations

$98,300.00 - 129,000.00

Benefits

Paid volunteer time
August Free Fridays
Well-being resources
Regionally tailored programs for employees and their families
Mentorship
Learning programs
Leadership development
Education support

About the Company

Genesys helps organizations create better customer experiences through AI-powered experience orchestration.
Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.
Genesys empowers more than 8,000 organizations worldwide to create the best customer and employee experiences.
With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise.
Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.

Equal Opportunity

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.