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About the Role
The Senior Digital Content Manager leads the planning and delivery of key digital campaigns, bringing teams together to create engaging and commercially impactful customer experiences. They shape how new products, hero franchises, and key brand moments are brought to life across Digital, connecting Digital with the wider business to ensure plans are aligned, ambitious, and set up for success.
Responsibilities
- Lead end-to-end digital campaigns from ideation and strategic planning through to go-live and post-campaign analysis, ensuring clear ownership, timelines, and successful delivery for all digital channels.
- Develop integrated campaign strategies for NPD, always-on hero products, and key brand moments, considering how to tease and build anticipation, create impact at launch, and sustain momentum post-launch.
- Bring together Digital channel teams across Trade, Website & App, CRM, Performance Marketing, Affiliates, and other functions, ensuring each team has the strategy, briefs, assets, and information required for successful delivery.
- Drive innovation and creative thinking, identifying new ways to amplify campaigns across digital channels and partnering with Product and Technology to explore experiences and functionality that improve discovery, engagement, and conversion.
- Champion Digital across the wider business, partnering closely with Brand Marketing, Social, PR, Creative, and Regional teams to ensure Digital is embedded within integrated marketing plans and aligned to wider brand activity.
- Own the digital campaign narrative and creative consistency, reviewing key campaign assets and experiences to ensure advertising, CRM, and website/app content tell a cohesive and compelling product story.
- Use data and insight to continuously improve, leading post-campaign reviews, identifying learnings, and ensuring performance insights from previous campaigns actively inform future strategies and plans.
- Lead communication and stakeholder alignment, facilitating large-scale ideation and planning sessions and presenting clear, compelling Digital plans and recommendations to senior stakeholders.
Requirements
- A strategic and commercially minded digital marketeer with a strong understanding of the wider digital ecosystem.
- An exceptional project leader, able to bring multiple specialist teams and stakeholders together and manage complex, interdependent campaigns in a fast-paced environment.
- A creative and innovative thinker with an eye for developing brilliant, engaging customer experiences.
- A passion for exploring new ideas and digital trends to identify opportunities to evolve how we engage and convert customers.
- A confident communicator with excellent presentation, facilitation, and deck-building skills, comfortable engaging and influencing senior stakeholders.
- Passionate and energetic, bringing enthusiasm, professionalism, and a solutions-focused mindset to every project.
- Highly organised and detail-oriented, with the ability to balance big-picture thinking while managing multiple priorities and projects at pace.
Skills
- Digital marketing
- Project leadership
- Campaign strategy
- NPD
- Always-on hero products
- Brand moments
- Digital channel management
- Innovation
- Creative thinking
- Customer experience development
- Data analysis
- Stakeholder management
- Presentation skills
- Facilitation skills
- Deck-building skills
Location
- Global
Work Type
- Hybrid
Experience Level
- Senior
Benefits
- 25 days holiday (plus bank holidays)
- Additional day off to celebrate your birthday
- Inclusive parental leave policy
- Pension
- Life assurance
- Medicash
- Employee Assist Programs
- Dog friendly days and spaces
- Generous product discount and gifting
About the Company
- Founded in 2013 by Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with a mission to empower everyone, everywhere to look and feel like the most confident version of themselves.
- The company is a global beauty phenomenon, scaling at record speed across 50+ markets.
- Charlotte Tilbury Beauty is a bold, disruptive company powered by creativity, innovation, and industry-leading tech.
- The company's mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves.
Equal Opportunity
- Charlotte Tilbury Beauty welcomes people from diverse backgrounds, cultures, identities, and perspectives into its global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process.