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About the Role
Drive the implementation, maintenance, and optimization of our CRM platform across Rider, Driver and B2B in 9 markets. Collaborate across marketing, operations and data functions to ideate and deliver high-quality, data-driven marketing automations and other solutions that enhance customer engagement and support business growth.
Responsibilities
- Drive the technical design, implementation, optimization, and scalability of CRM systems.
- Collaborate with marketing, product and engineering teams, ensuring technical CRM solutions align with business goals.
- Develop and maintain our CRM infrastructure, including automating workflows, integrations, and personalization that drive efficiency.
- Ensure data quality, integrity, and compliance through audits and analysis.
- Troubleshoot CRM performance issues and optimize system functionality.
- Analyze CRM data to generate insights and recommendations.
- Manage technical vendors and maintain system documentation.
- Develop in-app messages and email templates using HTML, CSS, and JavaScript.
- Write SQL and Python scripts for segmentation and ETL processes.
Requirements
- Bachelor's degree in Information Technology, Computer Science, Business, or a related field.
- Minimum 3+ years of multi-country CRM experience, ideally in ride-hailing, mobility, or food delivery.
- Self-learner with hands-on experience configuring, customizing and optimizing CRM platforms, particularly Braze and for mobile applications.
- Proficiency in SQL, HTML, CSS, and JavaScript for CRM automation and customization.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Experience with API integrations and understanding of data structures and microservices.
- Ability to collaborate with engineering teams in North America on technical implementations.
- Excellent stakeholder management and communication skills in English to be able to translate business opportunities to technical solutions.
- Experience in lifecycle marketing or product management is a plus.
Skills
- SQL
- Python
- HTML
- CSS
- JavaScript
- API integrations
- Data structures
- Microservices
- Stakeholder management
- Communication
Location
- Barcelona
- Berlin
- Hamburg
Work Type
- Flexible working arrangements
Experience Level
- Senior
- 3+ years
Education Level
- Bachelor's degree in Information Technology, Computer Science, Business, or a related field.
Benefits
- Flexible working arrangements
- LinkedIn Learning
- Sabbatical & special leave policies
- WeRoad partnership
- Birthday, 24th + 31st December off
- Short term EU work policy
- Mobility Credit
- Health Insurance
- Employee assistance program
About the Company
- Freenow empowers smarter mobility decisions, helping people to move freely and cities to thrive.
- Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities.
- Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.
- In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe.
- Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone.
- We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun.
- Ready for your next ride?
Equal Opportunity
- Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
- We want you to grow and evolve, bring your true self to work.