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About the Role

To deliver CRM communications for commercial and engagement campaigns through email marketing channels, building, tracking and reporting on National Rail product campaigns and automations to drive customer retention and maximise lifetime value across the Railcards, Days Out Guide and National Rail Enquiries databases.

Responsibilities

• Create and deliver CRM and email marketing campaigns using Salesforce Marketing Cloud.
• Build, track and report on National Rail product campaigns and automations.
• Support customer retention and maximise customer lifetime value across the Railcards, Days Out Guide and National Rail Enquiries databases.
• Schedule, build and run database extracts and reports.
• Apply email best practice, including ESP optimisation, responsive HTML/CSS email coding, A/B testing, dynamic content and deliverability.
• Use database segmentation and personalisation to produce relevant customer communications.
• Develop and maintain effective collaborative and cross-functional relationships with suppliers, stakeholders and departments.
• Monitor and manage campaign performance using data, analytics and reporting.

Requirements

• Extensive knowledge of email best practices, including ESP optimisation, responsive design, A/B testing, dynamic content, deliverability, segmentation, personalisation and performance management.
• Proficiency in HTML and CSS email coding, together with strong computer literacy.
• Strong numeracy and extensive experience using Microsoft Excel.
• Experience using database campaign segmentation for personalised communications.
• Hands-on technical knowledge of email service provider and CRM platforms, including Salesforce Marketing Cloud; experience may also include Salesforce Journey Builder or Adobe Campaign.
• At least 1–2 years’ experience in a similar agency-side or in-house B2C marketing role.
• Data and analytics experience.
• A strong operational and commercial mindset, with a decisive, delivery-focused and return-on-investment approach.
• Ability to work under pressure in a fast-paced environment and meet deadlines.
• Strong commitment to customer experience and enthusiasm for the role.
• Proficiency in Adobe Photoshop.

Skills

• Salesforce Marketing Cloud
• HTML
• CSS
• Microsoft Excel
• Salesforce Journey Builder
• Adobe Campaign
• Adobe Photoshop

Work Type

• Flexible working arrangements available

Experience Level

• 1-2 years experience in a similar agency-side or in-house B2C marketing role

Education Level

• University degree with an emphasis on customer behaviour, marketing or analytics

Salary/Compensations

• Up to £40,000 per annum

Benefits

• 75% discount on rail travel (for work and leisure), plus international rail discounts
• 30 Days annual leave (plus buy/sell options and additional leave for key life events)
• Two Personal Development Days granted annually
• Interest-free Season Ticket Loan for commuting costs
• Enhanced family leave – 30 weeks full pay for maternity, adoption, surrogacy, and shared parental leave
• Pension scheme – up to 8.64% employer contribution
• Subsidised Private Medical Insurance (Vitality PPP) and Health Cash Plan (Healthshield)
• Access to flexible benefits portal for retail discounts, shopping, dining, travel, and entertainment perks

About the Company

• We offer a highly competitive package