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About the Role
Sky Business is a new, exciting division of Sky, providing connectivity, mobile, and TV services to the UK B2B market. We are looking for exceptional people to help drive our business forward in a fast-paced, scale-up environment, with the support of a trusting and collaborative team.
Responsibilities
- Shape and evolve the Sky Business brand, leading the development of positioning, messaging, and creative execution across the full marketing funnel.
- Report to the Head of Brand and lead relationships across the wider Marketing team, as well as creative and media agency partners, to deliver integrated marketing campaigns.
- Deliver the Sky Business brand strategy, ensuring messaging, tone of voice, creative execution, and media investment consistently support the ambition of building a distinctive, trusted, and commercially successful brand.
- Lead the rollout and ongoing evolution of the Sky Business brand strategy, visual identity, and tone of voice, partnering with Sky Creative and embedding the brand across internal teams and external agencies.
- Own the brand health program and brand media and creative budget, working with Insights to monitor performance against KPIs and translate findings into actionable recommendations.
- Act as the senior brand guardian across SMB, Mid-Market, Enterprise, Hospitality, and Wholesale, championing creative ways of working, innovation, GenAI, and emerging technologies.
- Lead end-to-end planning and delivery of integrated brand campaigns, from strategic briefing and creative development through to media planning, execution, optimisation, and evaluation.
- Inspire, coach, and develop the Brand Marketing Manager and in-house Design team, building a collaborative, high-performing culture.
Requirements
- Strong understanding of brand strategy, positioning, and governance, with the ability to translate customer insight and performance data into actionable brand and marketing strategies.
- Proven experience developing and delivering integrated brand campaigns across ATL, digital, and social channels, leading creative and media strategy and planning from concept through to execution.
- Excellent presenter and communicator, able to confidently influence and build credibility with senior stakeholders and leadership teams.
- Significant experience managing creative and media agencies alongside in-house creative teams, with excellent creative judgement and attention to detail.
- Strong project management, communication, and stakeholder management skills, with the ability to balance multiple priorities in a fast-paced environment.
- Experience leading, coaching, or developing people, with a collaborative leadership style and the ability to build trusted relationships across all levels of an organisation.
- Strong understanding of the paid media landscape and the most effective channels for reaching business audiences.
- A strategic mindset, with the ability to simplify complexity, establish clear priorities, and focus teams on initiatives that deliver commercial impact.
- Natural curiosity and open-mindedness, with a passion for innovation, continuous improvement, and finding smarter ways of working.
- B2B marketing experience is preferred.
- Appropriate right to work in the UK.
- Criminal record check required.
Skills
- Brand strategy
- Positioning
- Messaging
- Creative execution
- Marketing funnel development
- Integrated marketing campaigns
- Brand strategy delivery
- Tone of voice
- Visual identity
- Brand health monitoring
- Budget management
- Performance monitoring
- KPI analysis
- Actionable recommendations
- Brand guardianship
- Creative ways of working
- Innovation
- GenAI
- Emerging technologies
- End-to-end campaign planning
- Strategic briefing
- Creative development
- Media planning
- Campaign execution
- Campaign optimisation
- Campaign evaluation
- Team leadership
- Coaching
- People development
- Collaborative leadership
- Relationship building
- Paid media landscape
- Strategic thinking
- Complexity simplification
- Priority setting
- Commercial impact focus
- Curiosity
- Open-mindedness
- Continuous improvement
- B2B marketing
Location
- Osterley
Work Type
- Hybrid
- 3 days in the office per week
Experience Level
- Senior
Benefits
- Free NOW package, including Sky Sports and Sky Cinema
- Pension package with up to 9% employer contribution
- Private healthcare with mental health support
- Aviva Digital GP and dental insurance
- Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
- Sharesave and Tech schemes
- A range of Sky VIP rewards and experiences
About the Company
- Sky is a leading media and entertainment company that connects millions with entertainment, sports, news, and arts through innovative products and services.
- We aim to bring the joy of a better experience to more people, every day, to do better and deliver better for our customers, colleagues, and society.
Equal Opportunity
- We’re an equal opportunity employer and value diversity at our company.
- We're a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates.
- We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate.
- Sky does not offer sponsorship for this position.