Account Director - PepsiCo at Adelphi Group | GB | Rezi

Account Director - PepsiCo at Adelphi Group

Account Director - PepsiCo

Adelphi Group · GB

1 months ago

Account Director - PepsiCo

Adelphi Group · GB

a month ago
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About the Role

Fuse is seeking a talented PR professional to manage key sport projects, focusing on client management, strategic thinking, coverage generation, talent relations, new business development, collaboration, and commercial acumen.

Responsibilities

  • Hold senior responsibility for clients' PR campaigns, from strategy to execution.
  • Own conversations with senior clients throughout PR campaigns.
  • Handle sensitive client conversations regarding unclear briefs to ensure team success.
  • Create PR strategies that maximize newsworthiness and minimize reputational risk.
  • Apply consumer insights to PR strategies.
  • Lead creative PR brainstorms and produce original creative thinking for PR campaigns.
  • Articulate creative PR ideas on paper to sell to clients.
  • Pitch creative PR ideas to clients to unlock budget.
  • Lead conversations with senior journalists and editors to generate positive PR coverage.
  • Hold senior responsibility for the delivery of crisis communications and issues management.
  • Adapt reactive statements in real-time, checking and challenging clients and rights holders.
  • Draft Heads of Terms documents for talent/ambassadors.
  • Work effectively with agents in all PR project phases, from negotiation to project delivery.
  • Manage and resolve conflict situations with talent and agents.
  • Assist in upselling PR services to Group Directors and client leads to drive new business growth.
  • Identify net-new opportunities to sell PR services to sponsorship clients.
  • Sell PR credentials clearly and effectively to senior client leads.
  • Work effectively in cross-agency environments, ensuring work remains suitable for PR.
  • Collaborate with wider Fuse services to create and deliver integrated campaign responses.
  • Hold responsibility for all legal and Health & Safety compliance at PR activations.
  • Hold responsibility for campaign budgets (Fuse fee and third-party costs).
  • Accurately scope and cost projects against client briefs.
  • Ensure the team completes timesheets.
  • Manage over-servicing and find solutions for inefficiencies.
  • Contribute effectively to the annual revenue target for the PR Division.

Requirements

  • In-depth understanding of the sports PR and media landscape.
  • Impressive book of journalist contacts.
  • Significant experience developing communications strategies that have driven positive brand exposure for clients.
  • Extensive experience working with influencers and creators.
  • Experience developing best-in-class, PR-ready, video and still assets.
  • Strong people and project management skills.
  • Excellent attention to detail.
  • Confident writer with the ability to communicate coherently on paper.
  • Comfortable and effective in conflict scenarios, with an ability to find resolutions.
  • Ability to motivate the team around you while ensuring high standards are met.
  • Demonstrable experience working either at a PR and communications agency, in-house at a sports media outlet, at a sports team press office, or a sports rights holder.
  • Relevant experience in PR, communications and media.
  • Proven track record in selling-in PR campaigns that drive positive brand coverage.
  • Versatile personality with strong communication skills.
  • Exposure to working with sports talent, influencers and/or brand ambassadors.
  • Experience managing client relationships and fielding day-to-day client needs.
  • Strong book of media contacts across broadcast, print and digital media.
  • Excellent attention to detail, with the ability to multi-task & work at a pace.
  • Experience in managing budgets and financial processes.

Skills

  • PR strategy development
  • Client management
  • Media relations
  • Crisis communications
  • Talent management
  • Budget management
  • Creative thinking
  • Project management
  • People management
  • Conflict resolution
  • Communication

Location

  • Omnicom Media

Work Type

  • Hybrid

Experience Level

  • Senior

About the Company

  • Omnicom Media is committed to hiring and developing exceptional talent.
  • We believe that talent is uniquely distributed and focus on developing inclusive teams.
  • We celebrate differences to foster a better collective environment.

Equal Opportunity

  • Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/