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About the Role
We are looking for a Media Buyer to manage and optimize our Facebook and YouTube ad campaigns with the goal of scaling our accounts to achieve a 3X ROAS+ consistently.
Responsibilities
- Oversee and manage Facebook and YouTube ads, ensuring campaigns are launched, optimized, and scaled effectively.
- Handle ad spend of over $100K/month across both platforms.
- Stay up-to-date with platform changes, including algorithm updates, targeting options, and new campaign types.
- Be the first line of defense for ad account issues, responding promptly to flagged ads or account suspensions.
- Conduct daily quality checks on funnel functionality to ensure smooth performance.
- Test all pages of the funnel to verify that they work as intended.
- Create and manage tech integrations for funnels, such as Hyros for proper campaign attribution.
- Perform daily quality control (QC) of inputted data in tracking sheets, including: Master Tracking Sheet, Ad Audit Sheet, Budgets and Projections Sheet.
- Identify and address anomalies or errors in data to maintain accurate tracking of live funnels.
- Work proactively to resolve issues before they impact campaign performance.
- Execute daily media buying tasks as outlined in the Ad Audit sheets.
- Assess the effectiveness of audiences, placements, and spend allocations to refine media buying strategies.
- Ensure decisions are data-driven and based on an in-depth understanding of current trends.
Requirements
- Proven experience in managing, optimizing, and scaling Facebook and Google Ad Accounts.
- Track record of handling over $100K/month in ad spend across both platforms.
- Knowledgeable in the high-ticket coaching/consulting space.
- Familiarity with VSL call funnels and a clear understanding of Facebook and Google's algorithms.
- Methodical approach to launching, optimizing, and scaling ad campaigns.
- Strong understanding of digital marketing concepts and best practices.
- Proficiency in CRM software and marketing automation tools.
- Excellent analytical skills and attention to detail.
- Strong organizational and multitasking abilities.
- Familiarity with tracking and analytics tools.
- Ability to work collaboratively in a team environment.
- Strong communication and problem-solving skills.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Proactive approach to identifying and addressing issues before they escalate.
Skills
- Facebook Ads
- YouTube Ads
- Ad Management
- Campaign Optimization
- Campaign Scaling
- Ad Spend Management
- Platform Updates
- Algorithm Updates
- Targeting Options
- New Campaign Types
- Ad Account Issue Resolution
- Account Suspensions
- Funnel Management
- Funnel Testing
- Tech Integrations
- Hyros
- Campaign Attribution
- Data Tracking
- Data Quality Control
- Master Tracking Sheet
- Ad Audit Sheet
- Budgets and Projections Sheet
- Data Analysis
- Media Buying
- Audience Analysis
- Placement Analysis
- Spend Allocation
- Data-Driven Decisions
- Digital Marketing
- CRM Software
- Marketing Automation Tools
- Analytical Skills
- Attention to Detail
- Organizational Skills
- Multitasking
- Tracking Tools
- Analytics Tools
- Team Collaboration
- Communication Skills
- Problem-Solving Skills
- Online Marketing Trends
- Measurement Best Practices
Location
- Remote
Work Type
- Full-time
- 40 hours a week
- Remote
Benefits
- Competitive salary package
- Unlimited PTO
- Flexible work schedule
- Team off-sites
About the Company
- Decentralized Masters is at the forefront of DeFi education globally.
- In just two years, we have grown from a pioneering pair of co-founders to over 160 dedicated professionals.
- We are recognized as one of the fastest-growing enterprises in the sector, with industry insiders predicting our evolution into a unicorn company by 2030.
- Operating on a bootstrapped model, we are on track to achieve an impressive $50 million in revenue this year alone.
- We have empowered over 4,500 investors to break into the DeFi world.
- At Decentralized Masters, we don’t just offer education; we cultivate a powerhouse of knowledge combined with an engaging community, innovative technology, and a team of leading DeFi and blockchain experts.
- Our commitment is to deliver unparalleled resources designed for long-term success in the world of DeFi and Web3, ensuring our members not only safeguard but also enhance their financial future.
- Our goal is to create the largest and most influential DeFi ecosystem the world has ever seen, starting with becoming the gold standard in DeFi education.
- This vision is ambitious, transformative, and poised to change the landscape of digital finance.
- We have a young & dynamic culture with team members across 30+ countries.
- We offer a fully remote work environment with a very supportive team, allowing you to work from anywhere in the world.