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About the Role
Fetch is seeking an exceptional Head of Growth to own and execute growth strategies across acquisition, conversion, lifecycle, referrals, partnerships, website, and new channels. The goal is to build a creative and clever engine that introduces Fetch to every pet parent in Australia, ensuring the brand experience is crafted, warm, fun, trustworthy, and magical.
Responsibilities
- Build and own a growth engine that compounds through weekly testing rhythms across creative, paid, website, product, and lifecycle.
- Develop a website and funnel that converts with thoughtful, clever, and personal approaches.
- Identify and develop new growth routes including vets, breeders, rescues, partnerships, community, and innovative channels.
- Establish a scalable paid engine across platforms like Meta, TikTok, and Google, ensuring strong unit economics as spend increases.
- Implement an AI-native testing system with agents and workflows to test creative, landing pages, offers, and lifecycle ideas weekly.
- Hire, coach, and lead a small growth team.
- Establish and maintain a clear view of key metrics including CAC, LTV, payback, conversion, and retention.
Requirements
- Proven experience scaling a product or service to hundreds of thousands of users.
- 5+ years in growth, preferably within a venture-backed consumer business.
- Demonstrated ownership across growth strategy, budget, team, and targets.
- Experience building a creative or growth-testing operation.
- Strong understanding of CAC, LTV, payback, cohorts, and conversion metrics.
- Good judgment across copy, design, websites, landing pages, offers, and customer experience.
- Sharp eye for creative that performs well on platforms like Meta and TikTok.
- Ability to work in a flat, fast-paced environment and debate ideas with founders.
- Comfort with being challenged and a collaborative approach.
Skills
- Growth strategy
- Acquisition
- Conversion optimization
- Lifecycle marketing
- Referral programs
- Partnerships
- Website optimization
- New channel development
- Paid media (Meta, TikTok, Google)
- Unit economics
- AI implementation
- Creative testing
- Landing page optimization
- Team leadership and coaching
- Data analysis (CAC, LTV, payback, conversion, retention)
- Copywriting
- Design
- Customer experience
- Subscription models
- Product-led growth
Location
- Sydney
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
- 5+ years
Salary/Compensations
- Series A salary and equity
Benefits
- Competitive Series A salary + meaningful equity
- Hybrid working (3 days Sydney office, flexible WFH)
- Latest MacBook Pro and a top setup
- Two team retreats each year
- Office dogs
- Bean to cup coffee machine, unlimited fruit and snacks
- Toblerone on-tap
- Inclusive parental leave policy
- 5 weeks annual leave
About the Company
- Fetch is modernizing pet care through a single app for insurance, health, and care.
- The company has secured Series A funding from Lightspeed and Airtree.
- Fetch is rated 4.9 stars on Google and is ranked #1 by CHOICE.
- The company is rapidly growing and aims to become Australia's most loved consumer pet health brand.