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About the Role

The Manager, Product Marketing & Platforms will drive the adoption of Mastercard's priority growth platforms by translating product capabilities into compelling go-to-market strategies and integrated marketing programs. This role plays a critical part in connecting business priorities, customer needs, and consumer insights to deliver measurable growth outcomes.

Responsibilities

Lead marketing strategy development for priority growth platforms, products, and solutions.
Translate complex product capabilities into compelling value propositions and customer-centric narratives.
Develop go-to-market plans that align business objectives, customer priorities, and consumer insights.
Partner with Product and Services teams to identify growth opportunities and commercialization strategies.
Own marketing support for strategic growth areas including Affluent, High-Value Consumer, Cross-Border (XB), ESG, and other emerging business priorities.
Build scalable marketing frameworks that enable adoption across issuer and partner ecosystems.
Identify opportunities to leverage Mastercard assets, benefits, and partnerships to drive product engagement.
Continuously assess market trends, competitive activity, and consumer behavior to inform platform strategy.
Lead end-to-end development and execution of integrated marketing campaigns across owned, earned, and paid channels.
Develop customer-facing marketing toolkits, campaign frameworks, and activation plans.
Ensure alignment across Brand, Communications, Customer Marketing, Product, and agency partners.
Drive execution excellence while managing multiple high-priority initiatives simultaneously.
Partner with issuers and strategic stakeholders to bring product platforms to market effectively.
Support co-marketing opportunities that strengthen customer value propositions and business growth.
Build strong relationships across internal and external stakeholders to accelerate execution and adoption.
Act as a marketing advisor to help customers leverage Mastercard capabilities and platform assets.
Use data, insights, and performance metrics to guide decision-making and optimize marketing investments.
Develop measurement frameworks to assess platform adoption, engagement, and business impact.
Translate performance insights into recommendations and future growth opportunities.
Support business case development, ROI analysis, and executive reporting.
Collaborate across local, regional, and global teams to ensure alignment and scalability.
Manage agency partners through briefing, planning, execution, and performance evaluation.
Influence stakeholders without direct authority to drive cross-functional alignment and results.
Ensure strong governance, operational excellence, and consistent reporting across programs.

Requirements

Minimum 10 years of experience in product marketing, growth marketing, strategic marketing, customer marketing, or related disciplines.
Proven track record of developing and executing successful go-to-market strategies and integrated marketing programs.
Strong strategic thinking with the ability to connect business priorities, consumer insights, and commercial outcomes.
Experience working across financial services, payments, technology, loyalty, premium consumer, travel, lifestyle, or related sectors preferred.
Strong analytical and data-driven mindset with ability to translate insights into actionable strategies.
Experience managing multiple concurrent projects and stakeholders in a fast-paced environment.
Demonstrated partnership development and stakeholder management experience across internal and external organizations.
Strong commercial acumen and understanding of how marketing supports customer acquisition, engagement, and usage growth.
Ability to operate independently while influencing across a highly matrixed organization.
Hands-on, execution-oriented approach with strong attention to detail and accountability for results.
Proven experience managing agency partners and external vendors.
Native Japanese and fluent English (written and spoken) are required.
Abide by Mastercard’s security policies and practices.
Ensure the confidentiality and integrity of the information being accessed.
Report any suspected information security violation or breach.
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Skills

Product Marketing
Growth Marketing
Strategic Marketing
Customer Marketing
Go-to-Market Strategy
Integrated Marketing Programs
Consumer Insights
Commercialization Strategies
Marketing Frameworks
Product Engagement
Market Trends Analysis
Competitive Activity Analysis
Consumer Behavior Analysis
Integrated Marketing Campaigns
Marketing Toolkits
Campaign Frameworks
Activation Plans
Customer Value Propositions
Data Analysis
Performance Metrics
Measurement Frameworks
Business Case Development
ROI Analysis
Executive Reporting
Stakeholder Management
Agency Management
Partnership Development

Location

Japan

Work Type

Full-time

Experience Level

Manager
Minimum 10 years of experience

About the Company

Mastercard powers economies and empowers people in 200+ countries and territories worldwide.
Together with our customers, we’re helping build a sustainable economy where everyone can prosper.
We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible.
Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.