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About the Role
This role focuses on increasing product revenue for the 'Rakuten Link' application, a 'Super App' aiming to provide access to Rakuten's entire economic sphere. You will lead business strategy, planning, and roadmap development, as well as project execution and new function definition. This is an evolving product with opportunities for growth and collaboration across Rakuten's ecosystem.
Responsibilities
- Lead business strategy, planning, and roadmap development focusing on application products.
- Plan and execute individual projects.
- Plan new functions and define requirements.
- Establish and operate KGI and KPI to maximize results.
- Conduct PDCA for project promotion and revenue improvements.
- Monetize through advertising on Rakuten Link.
- Collaborate and align with partners.
- Monetize using official Rakuten Link accounts.
Requirements
- Experience in planning and creating requirements for App.
- Experience in KPI management, testing, and analysis.
- Business English proficiency.
Skills
- Business planning
- Advertising business
- Planning and executing marketing initiatives
- Launching new businesses/services
- Product management
- Data analysis using SQL and tools
About the Company
- The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.
- The Ecosystem Product Strategy Planning Department plans, develops, and improves the 'Rakuten Link' application, which unifies the services of the entire group.
- The 'Rakuten Link' app provides access to 'all of Rakuten's economic sphere,' including special promotions, various payment methods, and serves as a platform for an unparalleled ecosystem.
- The Business Development Section develops and implements functions for the 'Rakuten Link' application and plans/develops services for monetization.
- Rakuten Mobile lines exceed 6 million, with further expansion expected, aiming to grow the ecosystem by enhancing the 'Rakuten Link' application.