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About the Role
The U.S. Head of Marketing, Risk Solutions is responsible for leading marketing strategy and execution to support Lockton’s Risk Solutions business, a key growth area. This role will enhance Lockton's market position, expand market reach, and drive growth in top U.S. geographies. The position serves as the primary marketing partner to Risk Solutions leadership, aligning business objectives with marketing strategies to showcase expertise, build trust, and drive growth. Success requires strategic vision, operational discipline, and adaptability in Lockton's entrepreneurial environment.
Responsibilities
- Build and execute a U.S. marketing strategy for Lockton Risk Solutions, aligned with enterprise growth priorities and market opportunities.
- Drive Risk Solutions positioning, messaging, and value propositions through annual marketing campaigns.
- Partner with Risk leadership to support revenue goals, client retention, and market expansion in top geographies.
- Develop integrated go-to-market plans for Risk Solutions products and growth initiatives.
- Design and execute national and regional campaigns in partnership with Brand/Creative and Communications.
- Ensure campaigns are measurable, scalable, and aligned with business development priorities.
- Support industry vertical and specialty practices with tailored Risk Solutions marketing strategies, content, and programs.
- Partner with industry leaders to build thought leadership and market differentiation.
- Develop sector-specific narratives that demonstrate Lockton’s depth and expertise.
- Build high-quality marketing tools and sales resources that support Producers and client teams.
- Oversee development of pitch materials, RFP content, case studies, and client-facing content.
- Ensure Risk Solutions capabilities are clearly and consistently represented in pursuit of activity.
- Partner with Regional and Series Marketing leaders to localize national strategies.
- Enable consistent execution across markets while allowing for regional nuance through local events, talent attraction, and capabilities campaigns.
- Build marketing strategies that support regional growth initiatives.
- Collaborate with Corporate Communications on executive visibility, earned media, speaker's bureau, and reputation initiatives tied to Risk Solutions.
- Partner with Brand/Creative to ensure strong visual identity and storytelling across campaigns.
- Maintain consistency with enterprise brand standards.
- Partner with Marketing Operations to define KPIs and performance dashboards.
- Track campaign effectiveness, pipeline contribution, and engagement metrics.
- Use data and insights to continuously refine strategy and investment.
- Build, lead, and develop a high-performing Risk Solutions marketing team.
- Establish clear roles, accountability, and career pathways.
- Foster a culture of collaboration, innovation, and execution of excellence.
Requirements
- 12+ years of progressive marketing leadership experience, including responsibility for complex B2B or professional services marketing.
- Proven experience leading line-of-business or solution-based marketing organizations.
- Demonstrated ability to partner effectively with senior business leaders.
- Experience leading national campaigns with regional execution.
- Strong financial and analytical acumen.
- Strategic and commercially minded.
- Credible, confident partner to business leaders.
- Builder who can scale programs and teams.
- Results-oriented with high attention to quality.
- Collaborative and low-ego leadership style.
Skills
- Risk management
- Insurance
- Professional services marketing
- Go-to-market strategy
- Campaign management
- Thought leadership
- Content development
- Sales enablement
- Brand management
- Performance analysis
- Team leadership
Location
- U.S.
Work Type
- Full-time
Experience Level
- 12+ years of progressive marketing leadership experience
About the Company
- Lockton’s Risk Solutions is one of the firm’s most significant growth engines.
- Lockton operates in an entrepreneurial and decentralized environment.