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About the Role
The Marketing Division aims to expand Rakuten Group's membership value and ecosystem. This role is within the Brand Marketing Strategy Department, specifically the Marketing Strategy Planning Group, which focuses on developing marketing strategies, KPIs, and analyzing user data for the Rakuten Mobile business.
Responsibilities
- Gathering and analyzing information on the environment, market, and users
- Constructing and verifying marketing strategies
- Optimizing media budgets
- Formulating, forecasting, and verifying KPIs
- Performing quantitative and qualitative data analysis
- Reporting results to management
Requirements
- At least 3 years of experience in planning, executing, and measuring the effectiveness of marketing communication strategies (in a business or consulting company)
- Experience in data analysis work related to strategy planning (market research, data analysis, competitive research, etc.)
- Experience in setting KPIs, measuring effectiveness, and making improvement proposals
- Experience designing, extracting, and analyzing quantitative data for at least 3 years
- Experience modeling using machine learning and statistical analysis
- Experience visualizing data using data visualization tools (Tableau, Power BI, etc.)
- Experience creating reports and making proposals based on analysis results
Skills
- Data analysis
- Marketing strategy
- KPI formulation
- Media budget optimization
- Quantitative data analysis
- Qualitative data analysis
- Machine learning
- Statistical analysis
- Data visualization
- Tableau
- Power BI
- Presentation skills
- Mobile phone industry knowledge
Location
- Remote
Work Type
- Full-time
Experience Level
- 3+ years
About the Company
- The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.
- The Brand Marketing Strategy Department is responsible for the development of all creative products for the Rakuten Mobile business.
- The Brand Marketing Communication Section drives all marketing communication initiatives from planning to execution.
- The Marketing Strategy Planning Group is a group within the section responsible for developing marketing strategies and KPIs, designing and operating user surveys, analyzing data, and reporting results to executives.