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About the Role

Condé Nast is seeking a Senior Shopping Writer to craft unique and compelling shopping-focused content for Vogue. The ideal candidate will be passionate about shopping across every category and possess a strong background in both writing and the fashion market and merchandising space. The candidate should have an understanding of how to skillfully position a story to attract readers and retain loyal audiences while maintaining the Vogue standard.

Responsibilities

Write, pitch, and optimize up to 5 shopping stories each week, working with the Vogue Shopping and editorial teams to ensure that all content is on-brand.
Work with the Shopping Director to manage and execute a long-term shopping editorial calendar with a focus on SEO/GEO fashion content, identifying new keyword opportunities for long-lead and Discovering and bolstering existing evergreens.
Work closely with the Marketing & Production Manager on any multichannel copy needs, including newsletter, SMS, Vogue App, and social.
Own weekly shopping franchises start to finish, from excellent product curation to visual and written storytelling.
Identify and plan around editorial categories and seasonal tent poles that present a commerce opportunity for Vogue, studying purchasing data, tracking site analytics, researching trends, and performing competitive analysis of comparable sites.
Identify new shopping content opportunities including trending products and industry trends.
Keep finger on the pulse of trends and what consumers are interested in before other publications cover.
Work with Fashion Market Director in ideation and execution of original imagery to use across the vertical, being comfortable in producing user generated content.
Coordinate closely with cross-functional teams for best practices that will inform editorial decision-making.

Requirements

A minimum of two years writing or editing commerce/affiliate content at a digital property, with a strong understanding of SEO/GEO strategies and best practices.
Experience analyzing performance across different verticals, product categories, retailers and content types to optimize for revenue generation.
Experience in managing product sourcing logistics at a digital property (either editorial or commerce).
Strong organizational skills, a self-directed work style, and polished communication skills.
A self-starter who relishes the opportunity to directly accelerate the growth of Conde Nast commerce business.

Skills

Strong background in writing and the fashion market and merchandising space.
Comfortable optimizing all shopping content, using best practices for affiliate and SEO.
Analyzing traffic and conversion results to inform future stories.
Brainstorming new ways to engage our audience around shopping-driven stories on all our digital platforms, including social, newsletter, SMS, and storefront.
Strong editorial eye and taste level with a passion for curation and discovery.
SEO/GEO fashion content.
Multichannel copy needs, including newsletter, SMS, Vogue App, and social.
Product curation.
Visual and written storytelling.
Studying purchasing data, tracking site analytics, researching trends, and performing competitive analysis.
Identifying new shopping content opportunities including trending products and industry trends.
Keeping finger on the pulse of trends.
Ideation and execution of original imagery.
Producing user generated content.
Cross-functional coordination.
Product & shopping editorial expertise.
Defining the content-to-commerce strategy.
Strong understanding of SEO/GEO strategies and best practices.
Enthusiasm for writing and a creative tone of voice.
Background in fashion and accessory market preferred.
Own relationships with fashion and beauty brands as well as retailers.
Polished communication skills.

Location

New York, NY

Work Type

Guild position

Experience Level

Senior

Salary/Compensations

$85,000 - $95,000

Benefits

Generous employee benefits package
Eligible to receive discretionary bonus compensation

About the Company

Condé Nast is one of the world's most renowned media publishing companies, creating and distributing every type of media today, spanning print and digital publishing in all formats.
With a portfolio of some of today's most influential brands, the company continues to grow its audience through a global operational and content infrastructure across its 12 owned and operated markets.
Headquartered in New York City, the company's owned and operated markets include China, France, Germany, India, Italy, Japan, Mexico & Latin America, Spain, Taiwan, UAE/Dubai, the U.K., and the U.S., with additional local license partners in over twenty additional markets across the globe.
Lead brands include Vogue, The New Yorker, GQ, Architectural Digest, Condé Nast Traveler, Vanity Fair, Wired, Allure, Ars Technica, Bon Appétit, House & Garden, Pitchfork, Tatler, and Vogue Business.

Equal Opportunity

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.