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About the Role
Pursuit is seeking a Community Development Associate to own top-of-funnel lead generation, build relationships with community-based organizations, drive marketing and referral channels, and manage applicant volume. This role focuses on execution, community engagement, and data-driven decision-making to expand Pursuit's reach.
Responsibilities
- Own top-of-funnel volume, driving toward targets for leads, referrals, and applicant starts.
- Track lead source and channel performance, proactively identifying and addressing underperforming areas.
- Maintain dashboards and trackers for real-time monitoring of top-of-funnel health.
- Build and maintain relationships with community-based organizations, workforce development providers, city agencies, and libraries across NYC.
- Represent Pursuit at community events, workshops, and partner meetings.
- Identify and cultivate new partnerships to increase program awareness and access.
- Manage partnership performance, focusing on conversion rates and areas needing attention.
- Execute paid marketing and referral campaigns to drive top-of-funnel volume.
- Test and optimize marketing channels based on cost and conversion performance.
- Coordinate alumni referral efforts and other organic channels to maintain lead flow.
- Use AI tools to automate routine partnership and lead-generation tasks.
- Identify opportunities to streamline partnership management and lead tracking processes.
- Experiment with AI-powered tools to enhance lead generation and partnership development.
Requirements
- Experience in community outreach, partnerships, marketing, business development, sales, or a related field.
- Natural relationship-builder who earns trust quickly.
- Comfortable working with data and dashboards to track and act on performance.
- Energized by community engagement and representing the organization at events.
- Highly organized and detail-oriented with strong follow-through.
- Curious about AI and eager to use AI tools for efficiency.
- Ability to manage multiple relationships, channels, and deadlines in a fast-paced environment.
- Passionate about expanding economic opportunity and supporting underserved communities.
Skills
- Lead generation
- Relationship building
- Data analysis
- Marketing campaign execution
- Partnership management
- AI tools utilization
- Channel optimization
- Community outreach
- Performance tracking
- AI for automation
Location
- New York City
Work Type
- Monday and Friday work-from-anywhere
- Onsite (for events and meetings)
Experience Level
- Not specified, but open to various profiles
Education Level
- Not specified
Salary/Compensations
- $75,000–$80,000 base + incentive compensation
Benefits
- Opportunity to work at the intersection of tech and social impact
- Competitive compensation (base, bonus)
- Full benefits package
- 401k match
- Unlimited PTO
- Summer break (last week of August)
- Holiday break (last week of December)
- Catered lunches once a week
- Snacks
- Dedicated time to build AI skills
About the Company
- Pursuit is a social impact organization focused on economic mobility through immersive tech training for adults from low-income backgrounds.
- They have generated nearly $1 billion in lifetime wage gains for graduates.
- Pursuit pioneered the Pursuit Bond, an outcomes-based financing model.
- The organization is evolving into an AI-native entity, training AI talent, embedding AI in operations, and building AI software.
- Pursuit aims to rethink economic opportunity at scale through grassroots partnerships and policy.
Equal Opportunity
- Pursuit values diversity and welcomes new perspectives.
- Employment decisions are made without regard to race, color, ancestry, religion, national origin, age, familial or marital status, sex, sexual orientation, pregnancy, gender identity or expression, disability, genetic information, veteran status, or any other classification protected by law.
- Pursuit is an equal opportunity employer.