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About the Role
We are seeking a Product Manager experienced in building self-serve, Product-Led Growth (PLG) B2B SaaS or marketplace products. You will collaborate directly with founders to define product strategy, prioritize initiatives, and lead cross-functional execution from concept to launch. This is a hands-on role focused on leveraging customer insights and analytics to continuously improve user experience through experimentation.
Responsibilities
- Partner closely with founders to define product vision, strategy, and roadmap priorities.
- Own product initiatives from discovery through launch and post-release optimization.
- Translate customer needs into clear product requirements, user stories, and technical specifications.
- Lead cross-functional execution with engineers and designers to deliver exceptional product experiences.
- Conduct customer interviews and use feedback to identify opportunities and validate product decisions.
- Analyze product usage data to uncover insights and guide roadmap prioritization.
- Design and run experiments that improve onboarding, activation, engagement, retention, conversion, and monetization.
- Define and track key product metrics and use data to measure success.
- Balance competing priorities while keeping projects on schedule and stakeholders aligned.
- Communicate product decisions, priorities, and progress clearly across technical and non-technical teams.
Requirements
- 3+ years of Product Management experience.
- Experience building self-serve B2B SaaS or marketplace products.
- Experience working in Product-Led Growth (PLG) environments where the product is the primary driver of customer acquisition, adoption, and growth.
- Experience owning products from idea through launch, iteration, and optimization.
- Strong experience using product analytics tools such as Mixpanel, Amplitude, PostHog, or similar platforms.
- Experience working closely with software engineers and product designers throughout the product development lifecycle.
- Strong customer discovery, experimentation, and hypothesis validation experience.
- Excellent written and verbal communication skills.
- Outstanding organizational, prioritization, and project management skills.
- Comfortable working in ambiguity and making decisions in a fast-moving startup environment.
Skills
- Product Management
- Product-Led Growth (PLG)
- B2B SaaS
- Marketplace products
- Customer acquisition
- Activation
- Engagement
- Retention
- Monetization
- Self-serve environments
- Product strategy
- Product analytics
- Experimentation
- Mixpanel
- Amplitude
- PostHog
- Customer discovery
- Hypothesis validation
- Communication
- Organizational skills
- Prioritization
- Project management
Location
- Vancouver
Work Type
- Hybrid
Experience Level
- 3+ years
Salary/Compensations
- $130,000 to $150,000 CAD
Benefits
- Annual cash bonus tied to company growth
- Annual performance and compensation reviews
- 2 weeks of paid vacation
- Paid statutory holidays
- Paid sick leave
- Real autonomy and ownership over projects
- Growth potential as the company scales