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About the Role
Shape and scale the PR strategy across all markets, setting direction, approach, and KPIs for both consumer and business PR. This high-visibility role requires a leader to support ambitious growth plans while remaining hands-on in pitching, writing, and managing key media relationships in the US.
Responsibilities
- Own and execute the global consumer PR strategy across fashion, lifestyle, fitness, and pop-culture media.
- Identify, build and maintain relationships with key journalists, editors, and producers to secure high-impact product placements, gifting features, and brand coverage.
- Plan and execute press events, launches, and experiential moments that generate cultural relevance and earned coverage.
- Partner with marketing on integrated campaign moments, ensuring PR amplifies major product drops and brand campaigns.
- Develop and execute a business PR strategy that positions Oner Active's growth story, leadership, and founder within business, retail, and trade media.
- Build relationships with business, trade, and retail press to secure coverage of company milestones, funding, expansion, and leadership commentary.
- Act as a strategic communications partner to founder and executive leadership, including message development, media training, and speaking opportunity identification.
- Manage corporate narrative and reputation, including proactive positioning and reactive/crisis communications.
- Direct reputation management efforts, authoring official holding statements and providing strategic counsel to executive leadership during complex or sensitive situations.
- Accelerate the PR function, including agency selection and management, budget ownership, big wins and any future team hires.
- Define PR KPIs and reporting frameworks, tracking earned media value, coverage quality, and share of voice against competitors.
- Partner closely with the Marketing Director and cross-functional teams to ensure a unified brand narrative.
Requirements
- 10+ years of Global PR and communications experience, with a mix of agency and in-house experience strongly preferred.
- Proven track record of securing both consumer press (fashion, lifestyle, fitness) and business/trade press coverage.
- Established senior relationships with US media across consumer and business/trade press.
- Experience supporting or partnering with a high-profile founder or executive on personal brand and media strategy.
- Prior experience in apparel, activewear, beauty, or DTC/lifestyle brands is highly valued.
- Comfortable operating in a fast-paced, high-growth environment, balancing strategic planning with hands-on execution.
- Strong writing, storytelling, and executive communication skills.
- Experience managing budgets, agencies, and developing and nurturing a team.
Skills
- Global PR
- Communications
- Consumer PR
- Business PR
- Trade Press
- Media Relations
- Storytelling
- Executive Communication
- Budget Management
- Agency Management
- Team Development
- Crisis Communications
- Reputation Management
Location
- New York, USA
Work Type
- Hybrid
- Full Time
Experience Level
- Director
Salary/Compensations
- $150,000 to $200,000
About the Company
- Oner Active believes every woman should include strength training in her life to enhance both physical and mental well-being, building strong bodies and stronger minds.
- The company's pillars are challenging themselves to create innovative and impactful products.
- The mission is to unite and empower women to be the strongest version of themselves through strength training, inspiring women to take centre stage in the gym.
Equal Opportunity
- At Oner Active it’s about embracing diversity and empowering every individual to reach their full potential.
- We are committed to creating an environment where everyone feels valued, supported, and able to thrive.
- We welcome applications from all backgrounds and are dedicated to ensuring that everyone has equal access to opportunities during the recruitment process.
- If you require any reasonable adjustments or additional support, we encourage you to reach out to our Recruitment team.