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About the Role

As a Senior Data Analyst on the Layla team, you will help steer the company by defining trusted metrics, running product analytics and experiments, and translating traveler behavior into clear insights that shape future product development. Layla is an AI-native travel-planning and booking company, now part of Expedia Group, that uses a conversational assistant to help travelers move from inspiration to a bookable itinerary.

Responsibilities

Define and maintain trusted metrics and definitions across Layla and Bellboy.
Run product analytics, including funnels, cohorts, retention, and traveler behavior analysis.
Design and analyze experiments (A/B tests) and deliver timely readouts.
Build and maintain dashboards and self-serve reporting.
Partner with Product, Marketing, and engineering to frame questions, size opportunities, and measure impact.
Communicate findings with clear storytelling, translating numbers into decisions or recommendations.

Requirements

Bachelor’s degree in a quantitative or related field, or equivalent related professional experience.
Proven senior-level experience as a data or product analyst.
Advanced SQL and strong data-analysis skills, including the ability to define and defend metrics.
Experience with product analytics and experimentation (A/B testing) at a consumer product.
Demonstrated ability to turn analysis into clear, actionable insights and recommendations for non-technical partners.
Familiarity with AI-driven tools or workflows and applying data/AI concepts to real-world products responsibly.

Skills

SQL
Data analysis
Product analytics
Experimentation (A/B testing)
Data storytelling
Python (or R) for analysis
Modern analytics stack (dbt, BigQuery, Snowflake, Looker, Metabase)
Marketing/acquisition analytics
Attribution modeling
Traveler behavior analysis
Marketplace behavior analysis
E-commerce behavior analysis
AI-assisted tools
AI/ML insights integration

Location

Seattle
Austin

Work Type

Full-time

Experience Level

Senior-level

Education Level

Bachelor’s degree in a quantitative or related field

Salary/Compensations

Seattle: $173,000.00 - $242,500.00 (potential to $277,000.00)
Austin: $173,000.00 - $242,500.00 (potential to $277,000.00)

Benefits

Medical/dental/vision
Paid time off
Employee Assistance Program
Wellness & travel reimbursement
Travel discounts
International Airlines Travel Agent (IATAN) membership

About the Company

Expedia Group helps travelers explore the world with confidence and ease through its consumer brands (Expedia, Hotels.com, Vrbo), B2B travel business, and travel advertising offerings.
The Product Team creates high-quality end-to-end experiences for travelers, partners, and Expedia Group, focusing on developing products that encourage loyalty and repeat business.
Layla is an AI-native travel-planning and booking company, now part of Expedia Group’s Product organization, using a conversational travel assistant to help travelers move from inspiration to a complete, bookable itinerary.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.
This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.