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About the Role

The Sr. Manager, Retail Media will be the subject matter expert on retailer digital marketing strategy, overseeing performance media campaigns, retailer partnership activations, cross-functional alignment, and reporting to achieve company goals. This role involves leading a team of two to execute media across all channels and categories.

Responsibilities

Lead media planning, evaluation, and auditing in partnership with Category and Sales leads.
Manage the retail media agency to reach target audiences through digital channels and employ new advertising tactics.
Maintain relationships with retailer counterparts to build growth strategies.
Manage the media agency to produce post-campaign analysis and improve advertising value through testing and refining plans.
Work with retailers to identify and implement cross-sell and up-sell opportunities.
Develop annual budget and allocate across categories, retailers, and campaigns.
Act as a consultative resource for content creation supporting marketing activities.
Provide direction and creative input into media strategy, working with creative teams.
Build effective working relationships with stakeholders for alignment on media plans.
Drive integrated marketing strategies with Category, ecommerce, Retail, PR, Customer Service, and Owner Engagement teams for new product launches.
Understand category objectives and design advertising campaigns to maximize sales potential.
Identify opportunities and develop initiatives and campaigns to increase sales.
Manage media budgets, purchase orders, media pricing, and negotiation of media services.
Manage processes to ensure team effectiveness and achievement of business goals.
Inspire, lead, and motivate direct reports through feedback, 1:1s, PDPs, and objectives.
Develop and upskill the team for continuous improvement and promotion readiness.
Inspire a passion for Dyson products within the media and marketing teams.
Support media team members in communicating effectively across the organization.
Influence decisions to assist US digital marketing goals.

Requirements

8+ years in digital marketing for a major brand or agency, including direct people management.
Proven hands-on experience with media agency relationships, including agency RFPs and negotiations.
Skilled with web analytics/reporting tools and translating data into clear actions.
Track record of driving online sales for consumer brands in e-commerce/transactional environments.
Expertise in paid media planning, execution, and optimization across channels.
Strong understanding of how creative content impacts performance throughout the customer journey.
Effective communicator and presenter, comfortable influencing all levels and leading a small team.
Skilled project manager capable of juggling multiple campaigns, priorities, and partners.
Proactive, analytical, detail-oriented, and committed to continuous improvement.
Brings process improvement ideas and adapts quickly to change.
Maintains high standards for brand integrity and accuracy.

Skills

Digital marketing
Media agency relationships
Web analytics
Reporting
Data analysis
Online sales driving
Paid media planning
Paid media execution
Paid media optimization
Creative content impact analysis
Communication
Presentation
Team leadership
Project management
Process improvement
Adaptability
Brand integrity

Location

Chicago
New York City

Work Type

Onsite

Experience Level

Sr. Manager
8+ years

Salary/Compensations

$159,000 - $199,000 annually + bonus opportunity

Benefits

401K with up to a 4% match
Company paid Life Insurance and AD&D
Flexible Savings Account (FSA) and Health Savings Account (HSA)
Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
Pre-tax Commuter Benefits
Generous Child Care Leave Program
Wellness Program
Employee Assistance Program
Dyson Product Discounts
Multi-Level Healthcare Coverage Options
Vision & Dental Coverage
Company paid Short-Term and Long-Term Disability

About the Company

Dyson is a global technology enterprise focused on growth across more categories, locations, and people.
US operations have grown exponentially since 2002.
US headquarters is in Chicago, with an additional office in New York City.
Employees also work in field sales, service centers, and Dyson Demo Stores.
Committed to campus culture for collaboration, development, and learning.
Nurtures a social and dynamic environment through campus presence.

Equal Opportunity

Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community.
Reasonable accommodation will be provided during the recruitment process for persons with disabilities upon request.
Dyson is an Equal Opportunity Employer.
Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or any other dimension of diversity.