About the Role
The Marketing Manager role in Japan is a key position responsible for B2C marketing execution across websites, focusing on utilizing key marketing channels to drive ticket sales and support brand awareness. This role involves working closely with global and local teams, monitoring promotional areas, and supporting B2B communications.
Responsibilities
- Support marketing across AXS.com, including editing images, text, and links.
- Collaborate with the Client Services Team to ensure processes are maintained and improved.
- Ensure AXS.com copy meets SEO requirements, is concise, refreshed, and focused on key work search improvement.
- Work closely with venue and promoter ticketing teams to maintain and review processes for improved usability, including occasional face-to-face client meetings.
- Send B2B communications and product updates with the sales team.
- Update AXS Tickets B2B Solutions website and company LinkedIn page.
- Lead all social media communications, growing followers and engagement.
- Plan and execute paid performance advertising (social media & Google) in collaboration with the relevant team.
- Use Salesforce ECRM platform for sending emails to the database.
- Utilize Looker data reports to review work and improve best practices/revenue drive.
- Conduct continuous review of competitors and reporting.
- Use data from previous shows and campaigns to best target future sales.
- Work cross-functionally with the AXS Tickets team and wider AXS global team.
- Positively adapt to company culture and live core values.
- Perform translations for global marketing/product needs from English to Japanese.
Requirements
- 5+ years of experience in marketing, content, or related roles.
- Hands-on experience with social media, CMS, and website back-end management.
- Basic proficiency in Photoshop.
- Familiarity with Salesforce is a plus.
- Strong organizational skills with exceptional attention to detail.
- Demonstrated ability to build and maintain relationships with stakeholders at all levels.
- Experience leading projects or small teams is preferred.
- Strategic thinking and data-driven decision-making skills.
- Proficiency in photo editing.
- Ability to multi-task effortlessly.
- Ability to remain positive and calm under pressure.
- Ability to easily build friendly rapport with colleagues, adapting style to work with a variety of people.
- Good command of English and Japanese.
Skills
- Marketing
- Content creation
- Social media management
- CMS
- Website back-end management
- Photoshop
- Salesforce ECRM
- Looker
- SEO
- Email marketing
- Paid social media advertising
- Google Ads
- Data analysis
- Reporting
- Competitor analysis
- Translation (English to Japanese)
Location
- Tokyo, Japan
Work Type
- Full-time
Experience Level
- 5+ years of experience
Education Level
- JLPT N1 or native level Japanese proficiency
Benefits
- Opportunity to play an integral role in expanding global footprint
- Extraordinary People
- Meaningful Mission
- Opportunities for learning and leveling up through training and education reimbursement
About the Company
- AXS Japan GK is a subsidiary of AXS Group, LLC, which is part of AEG. AXS sells millions of tickets annually for over 1600 partners globally. Headquartered in Los Angeles, AXS employs over 900 professionals worldwide. The company focuses on creating groundbreaking products and services in a fun, fast-paced environment, consistently pushing the industry forward to improve fan experiences. AXS is expanding its operations in Tokyo, with AXS Tickets functioning as the operating company and AXS Japan focusing on development and corporate functions.
