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About the Role

Seeking an ambitious performance marketing specialist to join our growth team. This role will help develop and deploy multi-channel campaigns alongside a talented team of marketers and sales leadership.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across paid media channels.
• Manage and optimize campaigns across Google Search, Display, Performance Max, YouTube, Google Gen, and Meta, including retargeting initiatives.
• Collaborate with the Performance Marketing Manager, sales teams, and broader marketing teams to develop and execute a cohesive multi-channel strategy.
• Optimize audience targeting and alignment between paid media and sales objectives.
• Plan, execute, and analyze A/B tests across ad creative, landing pages, and messaging to improve conversion rates.
• Monitor and manage paid media budgets, ensuring efficient spend and performance optimization.
• Track, analyze, and report on campaign performance using Google Analytics (GA4 preferred), Google Tag Manager, and Looker Studio.
• Compile performance reports and provide clear insights, trends, and recommendations to stakeholders.
• Identify growth opportunities and propose innovative paid media initiatives to drive new user acquisition.
• Analyze user behavior using heatmapping and session-recording tools such as Hotjar or Mouseflow.
• Collaborate with SEO teams on onsite initiatives, including keyword research, metadata optimization, and technical analysis.
• Conduct basic SEO analysis using tools such as Google Search Console, Ahrefs, SEMrush, or Screaming Frog.
• Build and optimize landing pages, forms, workflows, and email campaigns using HubSpot.
• Ensure consistent messaging and brand alignment across all marketing channels.
• Work collaboratively on projects using Jira or similar project management tools.
• Proactive self-starter with an ability to work independently and collaborate effectively across teams.

Requirements

• 2+ years of experience in Google Ads
• 2+ years of experience in marketing analytics tools and SEO optimization strategies
• 2+ years of experience in marketing automation and project management platforms
• Demonstrated ability to monitor and optimize performance metrics (CPA, ROAS, and conversion rate).
• Data driven mindset with hands-on experience using tracking tools (GA4, GTM, pixels).
• Ability to work independently and take ownership of campaigns end-to-end
• Bachelor's Degree and 6+ months of experience with paid search media engines
• Legal authorization to work in Canada indefinitely is required.
• Employer work permit sponsorship is not available for this position.

Skills

• Google Ads
• Meta Ads
• LinkedIn
• Google Analytics (GA4)
• Google Tag Manager
• Looker Studio
• HubSpot
• Jira
• Hotjar
• Mouseflow
• Google Search Console
• Ahrefs
• SEMrush
• Screaming Frog
• B2B lead generation
• CRM integrations
• Salesforce
• Zoominfo

Location

• Remote

Work Type

• Full-time

Experience Level

• New Grad

Education Level

• Bachelor's Degree

Salary/Compensations

• $65,000-$75,000 CAD

About the Company

• At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future.

Equal Opportunity

• Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.
• We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.
• We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please complete this Reasonable Accommodations Form so we can assist you.
• Motorola Solutions adopte, favorise et promeut les principes de diversité, d’équité et d’inclusion. Nous encourageons et accueillons les candidatures de toutes les personnes qualifiées, quelles que soient leur race, origines ethnique, religion ou croyance, orientation sexuelle, identité et expression sexuelle, statut d’anciens combattants ou tout autre statut protégé par la Loi.
• Nous sommes fiers de notre culture axée sur les personnes et les communautés, encourageant ainsi chaque Motorolan d’être la version la plus authentique de lui-même dans ses responsabilités afin de tenir la promesse d’un monde plus sécuritaire.
• Si vous souhaitez vous joindre à notre communauté mais croyez que vous ne possédez pas toutes les exigences requises pour le poste convoité, nous aimerions tout de même connaître les raisons pour lesquelles vous pensez être un excellent candidat pour notre équipe.
• Nous offrons également des mesures d’adaptation pendant toutes les étapes du processus d’embauche afin de favoriser l’inclusion des personnes vivant avec un handicap physique et/ou mental. Pour demander un aménagement, veuillez remplir ce formulaire d'aménagement raisonnable afin que nous puissions vous aider.