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About the Role

We are seeking a results-driven, mid-level Marketing Analyst to transform complex data into clear, actionable insights supporting strategic and operational marketing decisions. The ideal candidate possesses strong analytical thinking, hands-on SQL experience (Python a plus), and a solid understanding of e-commerce and two-sided marketplace dynamics. This role requires identifying root causes, connecting business data to broader problems, and utilizing AI-assisted tools for efficiency.

Responsibilities

Own and monitor key business and marketing KPIs, tracking performance and conducting deep-dive analyses to identify trends, risks, and growth opportunities.
Translate business problems into analytical frameworks and deliver clear, actionable recommendations to technical and non-technical stakeholders.
Write efficient, scalable SQL queries to extract, transform, and validate data from multiple sources, ensuring metric accuracy and consistency.
Perform exploratory data analysis and statistical modeling using Python to inform strategic and operational decisions.
Apply statistical techniques to support experimentation, A/B testing, and causal analysis.
Build and maintain dashboards and automated reporting using BI tools (Tableau, Power BI, Looker) and develop scalable, reusable analytical assets.
Build, validate, and interpret machine learning models, including segmentation, propensity modeling, forecasting, and predictive scoring.
Evaluate and apply AI tools responsibly, ensuring analytical outputs are accurate, explainable, reproducible, and aligned with business context.
Conduct in-depth root cause analysis that goes beyond obvious or surface-level issues, connecting business data to technical and operational context to deliver actionable recommendations.
Produce retention and engagement growth analysis reports for marketing leadership, routing findings through the appropriate internal review process before they reach VP stakeholders.
Apply working knowledge of e-commerce and two-sided marketplace business dynamics to frame analyses and recommendations in the right business context.

Requirements

Bachelor’s degree in computer science, Economics, Statistics, or a related field required.
2-5 years of non-internship experience in data analytics, data science, or a related role.
Advanced SQL proficiency required from day one (complex joins, window functions, performance optimization).
Solid understanding of statistics, probability, and analytical best practices.
Experience with experimentation, hypothesis testing, or causal analysis.
Hands-on experience with BI and visualization tools (Tableau, Power BI, ThoughtSpot, etc.).
Proven ability to translate business questions into analytical frameworks and communicate insights clearly.
Practical experience using Claude Code or similar AI-assisted coding and analytics tools, with the ability to critically review and validate AI generated output.
Understanding of e-commerce or any two-sided marketplace business dynamics.
Comfort operating with ambiguity, especially during the first three months of training, including the ability to analyze data and determine the right direction from limited initial guidance.

Skills

SQL
Python
BI tools (Tableau, Power BI, Looker)
Machine learning models (segmentation, propensity modeling, forecasting, predictive scoring)
AI tools
E-commerce business dynamics
Two-sided marketplace business dynamics
Data analysis
Data science
Statistical modeling
Experimentation
A/B testing
Causal analysis
Root cause analysis
Retention analysis
Engagement analysis
Cloud data warehouses (Snowflake, BigQuery, Redshift)
ML workflows (feature engineering, model selection, validation, performance tracking)

Location

San Mateo, California

Work Type

Full-time

Experience Level

Mid-level

Education Level

Bachelor's degree in Computer Science, Economics, Statistics, or a related field
Master's degree in Computer Science, Economics, Statistics, or a related field

Salary/Compensations

CAD $63,394.00 - 99,112.48 annually

Benefits

Stock options
Health insurance
Vision insurance
Dental insurance
RRSP matching
Personal Time Off (PTO)
Volunteer Time Off (VTO)

About the Company

Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society.
Headquartered in San Mateo, California with more than 4,000 employees worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment.
We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community.
Rakuten is a leading shopping platform that offers Cash Back on purchases from your favorite brands.
By partnering with thousands of brands in apparel, beauty and wellness, dining, grocery, travel, on-demand services, subscription boxes, and more, Rakuten helps members save and get more on everyday purchases.
Since its founding in 1999, Rakuten has become the largest and most rewarding shopping program, and its members have earned $4.6 billion in Cash Back just for shopping through Rakuten.
For more information, visit Rakuten.com.

Equal Opportunity

Rakuten is an equal opportunity employer.
Accessibility accommodations for candidates with disabilities participating in the selection process are available on request.
Any information received related to accommodation needs of applicants will be addressed confidentially.