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About the Role

Autodesk is seeking a Strategic Partnerships & Associations Marketing Manager, AEC to lead marketing activation for priority industry partnerships and associations within architecture, engineering, and construction. This role focuses on leveraging industry relationships to create integrated campaigns, co-marketing programs, and thought leadership to engage key AEC audiences. The manager will act as a liaison between various internal teams and external partners, bringing structure to opportunities, aligning stakeholders, and measuring program success.

Responsibilities

Lead marketing activation for priority AEC strategic partnerships and industry associations.
Partner with AEC audience marketers to integrate partnership and association opportunities into audience plans, campaign calendars, event strategies, messaging, and customer journeys.
Build and execute co-marketing plans supporting Autodesk’s AEC audience strategy, industry priorities, and customer narratives.
Utilize strategic partnerships and associations as channels to reach and influence priority AEC audiences.
Develop a deep understanding of priority AEC audiences, including workflows, business challenges, buying committees, trusted associations, industry events, and partnership ecosystems.
Translate partnership and association opportunities into campaigns, events, content, webinars, thought leadership, customer stories, executive moments, and sales enablement.
Transform broad requests into clear marketing plans with defined objectives, audiences, messaging, channels, timelines, owners, deliverables, and success metrics.
Create messaging frameworks, value propositions, and narratives connecting Autodesk’s AEC story, Design and Make platform message, and customer outcomes to partnership and association audiences.
Collaborate with strategic partnerships, industry strategy, product marketing, audience marketing, events, communications, customer advocacy, sales, customer success, technical sales, and partner teams for alignment and execution.
Shape partnership and association storytelling across major AEC moments, including Autodesk University, industry conferences, partner events, association programs, digital campaigns, and executive engagements.
Evaluate co-marketing opportunities, sponsorships, association programs, and industry activations based on audience fit, strategic value, reach, credibility, timing, cost, and expected impact.
Manage and prioritize partnership and association marketing investments, including sponsorships and program budgets, focusing on impact, ROI/ROMI, and learnings.
Package partnership-informed narratives for sales, customer success, and technical sales teams, including talk tracks, proof points, customer examples, and campaign follow-up guidance.
Educate internal teams on how strategic partnerships and associations influence priority AEC audiences, including optimal Autodesk presence and rationale.
Define and track success metrics, including audience engagement, content performance, event impact, account influence, pipeline influence, customer adoption signals, and partnership or association impact.
Leverage performance data, market intelligence, partnership insights, and stakeholder feedback to enhance partnership and association marketing programs.
Establish repeatable planning, execution, and reporting processes for AEC partnership and association marketing.
Travel domestically and internationally for key industry events, partnership activations, and internal planning as needed.

Requirements

6+ years in B2B marketing, partnership marketing, industry marketing, audience marketing, field marketing, integrated campaigns, associations marketing, or a related discipline.
Experience marketing to or working within AEC, infrastructure, construction technology, geospatial technology, design technology, enterprise SaaS, or a related industry.
Proven track record of executing co-marketing programs with strategic partnerships, associations, industry groups, technology partners, or ecosystem organizations.
Strong understanding of integrated marketing channels, including events, sponsorships, digital campaigns, webinars, content, thought leadership, customer stories, executive engagement, and sales enablement.
Ability to develop campaign briefs, messaging frameworks, partnership narratives, value propositions, activation plans, executive updates, and performance reports.
Strong cross-functional collaboration skills, with the ability to align stakeholders across marketing, product, strategy, sales, communications, events, customer success, and external partner teams.
Strong project management skills, with the ability to manage multiple workstreams, timelines, stakeholders, and deliverables.
Capacity to translate ambiguous partnership or association goals into clear marketing plans and executable programs.
Comfortable working in a matrixed organization and moving quickly on high-priority initiatives.
Strong written and verbal communication skills.
Familiarity with BIM, GIS, infrastructure, civil engineering, architecture, engineering, construction, owners, or digital project delivery workflows.
Prior work supporting strategic technology partnerships, industry associations, or partnership ecosystems through marketing.
Knowledge of major AEC industry events, user conferences, association programs, or customer-facing activations.
Hands-on ownership of sponsorships, co-marketing budgets, association investments, or partnership marketing program budgets.
Ability to create sales or customer-facing enablement tied to partnership campaigns, industry moments, or strategic narratives.
Fluency with campaign, event, content, or pipeline data to measure marketing impact and optimize programs.
Background in global or multi-region B2B marketing.
Familiarity with large enterprise technology or SaaS environments.

Skills

B2B marketing
Partnership marketing
Industry marketing
Audience marketing
Field marketing
Integrated campaigns
Associations marketing
Co-marketing programs
Marketing activation
Campaign strategy
Event strategy
Messaging development
Customer journey mapping
Content creation
Thought leadership
Customer storytelling
Sales enablement
Project management
Cross-functional collaboration
Data analysis
Budget management
ROI analysis

Location

Remote
Onsite

Work Type

Full-time

Experience Level

6+ years

Salary/Compensations

$117,000 - $209,330

Benefits

Health benefits
Financial benefits
Time away
Everyday wellness
Annual cash bonuses
Stock grants

About the Company

Autodesk software helps create buildings, cars, factories, and movies, transforming how things are made.
Autodesk fosters a culture that guides work, interactions with customers and partners, and global presence.
Autodesk enables employees to do meaningful work that contributes to building a better world.

Equal Opportunity

Autodesk is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic.
Autodesk also considers for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
Autodesk is building a diverse workplace and an inclusive culture where everyone can thrive.