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About the Role

The Vice President Customer Lifecycle Growth builds sustainable competitive advantage by optimizing the entire consumer journey from discovery to loyalty for growth. This leader uses data to drive customer transactions, improve retention, enhance cross-selling, and increase overall lifetime value. They manage a team to identify customer engagement preferences and design marketing programs for conversion, leading marketing automation for agile and targeted customer engagement.

Responsibilities

Leverage data to create customer behavioral and transactional segmentation and predictive strategic responses.
Design and execute end-to-end customer journeys from onboarding and repeated transactions, cross selling upgrades, and win-backs, encouraging omni-channel access.
Create data-driven frameworks, utilizing predictive analytics and AI-driven personalization to identify customer revenue opportunities and risks.
Align cross-functional groups to fix root causes of customer dissatisfaction and build loyalty.
Oversee multi-channel communication strategies.
Leverage loyalty programs to build cost effective rewards to enhance repeat transactions.
Guide executive reporting regarding retention metrics, revenue shifts, and customer health trends.

Requirements

Bachelor’s degree required or equivalent experience; Master’s degree or MBA preferred.
10+ years of progressive leadership experience in customer retention, lifecycle marketing, or customer success.
5 years’ experience in high scaled, global environments, preferably in B2C.
Strong commercial and analytical background in customer segmentation, journey orchestration, and cohort performance.
Proven history of lowering voluntary and involuntary churn while expanding net revenue retention.
Experience in driving automation of technical platforms for marketing automation, working with engineering teams and vendors.
Excellent cross-functional collaboration and influencing, communication, and change management background.
Excellent executive presence.

Skills

Customer Lifecycle Growth
Data Analysis
Customer Retention
Cross-selling
Customer Lifetime Value Optimization
Marketing Program Design
Marketing Automation
Predictive Analytics
AI-driven Personalization
Omni-channel Marketing
Loyalty Programs
Executive Reporting
Customer Segmentation
Journey Orchestration
Cohort Performance Analysis
Churn Reduction
Net Revenue Retention
Collaboration
Influencing
Communication
Change Management

Location

HYBRID

Work Type

HYBRID

Experience Level

10+ years of progressive leadership experience
5 years’ experience in high scaled, global environments

Education Level

Bachelor’s degree or equivalent experience
Master’s degree or MBA preferred

Salary/Compensations

$250,000 - $280,000 USD per year

Benefits

Short-term incentives
Multiple health insurance options
Accident and life insurance
Access to best-in-class development platforms
Parental Leave
Family First Programs
Medical, Dental, and Life Insurance
Tuition Repayment Assistance Program

About the Company

We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve.

Equal Opportunity

We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.