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About the Role

GAC MOTOR Europe is seeking a dynamic leader to drive business planning, operational management, and strategy execution across the Eastern & Northern Europe Region. This role involves overseeing key business KPIs, analyzing market trends, and implementing headquarters' strategies while adapting to local market conditions.

Responsibilities

• Develop and execute regional strategies and annual business plans for Eastern & Northern Europe.
• Oversee regional business KPIs including sales volume, revenue, profitability, market share, and dealer network development.
• Analyze market trends, industry policies, and competitive landscape to recommend strategy adjustments.
• Drive implementation of headquarters' strategies and develop differentiated local market strategies.
• Oversee business development across Eastern and Northern European markets.
• Guide local entities and partners in developing sales targets and business plans.
• Manage regional wholesale, retail, inventory, order intake, and sales pacing.
• Drive successful launches and sales performance of key vehicle models.
• Establish regional business analysis and performance review mechanisms.
• Oversee the development and optimization of different business models (NSCs, importers/distributors).
• Develop regional dealer network strategy and manage relationships with key partners.
• Drive dealer network planning, development, appointment, and operational quality improvement.
• Establish partner performance evaluation and management mechanisms.
• Lead major regional commercial negotiations and strategic partnership projects.
• Oversee regional brand strategy and marketing activities.
• Guide markets in developing product launch, brand communication, PR, digital marketing, and customer engagement plans.
• Drive regional marketing resource coordination and ROI management.
• Establish a regional brand management framework aligned with global positioning.
• Provide headquarters with recommendations on product introduction, specifications, pricing, and planning based on market demand.
• Oversee launch readiness for key products and cross-functional coordination.
• Monitor competitor brands and models to support headquarters' product planning.
• Oversee regional aftersales strategy and capability development.
• Guide local entities in establishing aftersales service networks and operating systems.
• Establish regional aftersales KPIs and escalation mechanisms.
• Drive cross-functional collaboration to improve customer experience and aftersales performance.
• Lead organizational capability building and talent pipeline development.
• Guide local entities in establishing efficient operating and collaboration mechanisms.
• Promote effective cross-cultural communication between headquarters and local teams.
• Establish a performance management system to strengthen regional execution capabilities.
• Oversee major regional business risks and ensure compliance with local laws and regulations.
• Coordinate with relevant functions to assess and manage risks.
• Take responsibility for decision-making on major regional incidents and issues.
• Report regional business performance and key developments to company management.
• Coordinate resources and support from headquarters functions.
• Promote resource sharing and collaboration between different European regions.

Requirements

• Bachelor’s degree or above in Automotive Engineering, Marketing, Business Administration, Economics, International Trade, or a related discipline.
• Minimum 15 years of experience in the automotive industry.
• Senior management experience in a major automotive group, international automotive brand, or new energy vehicle company.
• At least 5 years of multi-country management experience in Europe.
• Experience as an overseas business leader within a Chinese automotive OEM is highly preferred.
• Extensive experience in the European automotive market, with strong knowledge of key Eastern and Northern European markets.
• Proven experience as a Regional Head, Country General Manager, senior Sales/Marketing executive, or comparable general management role.
• Experience across OEMs, importers/distributors, dealer groups, or NEV companies is preferred.
• Strong capabilities in strategic planning, business management, dealer network development, commercial negotiation, and multinational team leadership.
• Strong commercial acumen and results orientation.
• Excellent cross-cultural communication skills and an international mindset.
• Fluency in English as a working language.
• Proficiency in German or another major language spoken within the region is preferred.
• Willingness and ability to undertake frequent business travel within Europe and between Europe and China.
• Strong hands-on European operational experience.
• Proven multinational team leadership capabilities.
• Ability to establish highly effective communication and collaboration mechanisms with headquarters in China.

Skills

• Strategic planning
• Business management
• Dealer network development
• Commercial negotiation
• Multinational team leadership
• Cross-cultural communication
• Market analysis
• Sales operations management
• Brand management
• Marketing strategy
• Product planning
• Aftersales service management
• Risk management
• Compliance management

Location

• Amsterdam

Work Type

• Full-time

Experience Level

• Senior Management
• 15+ years experience
• 5+ years multi-country European management

Education Level

• Bachelor's degree or above

Salary/Compensations

• Competitive salary and excellent bonus structure (above market)

Benefits

• Commuting Allowance
• Lunch Allowance
• Communication allowance reimbursements
• 30 days annual leaves
• Good Friday
• Public holidays

About the Company

• GAC MOTOR Europe, registered in Amsterdam, is part of Guangzhou Automobile Group.
• GAC group is a large joint-stock automobile enterprise listed in Hongkong and Shanghai Stock exchanges with approximately 100,000 employees.
• Fortunate Global 500 ranked No.181.
• Main business covers R&D, vehicle, parts, energy and ecology, internationalization, commerce and transportation, investment and finance.
• GAC group is transforming into a technology-based enterprise.
• Enterprise concept: 'Humanity', 'Credibility', 'Creativity'.
• Committed to building a world-class company that wins customers’ trust, ensures staff's well-being, and meets social expectations.
• Committed to creating a work environment of trust and respect.
• Employees and partners are relentless in their pursuit of excellence.