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About the Role

Fora is seeking a seasoned, strategic, and commercially-minded General Manager to lead and scale our rapidly growing Cruise business. This leader will own the Cruise P&L, drive advisor success, deepen supplier partnerships, and lead both near-term operations and long-term growth strategy, combining commercial leadership, operational rigor, and strategic thinking.

Responsibilities

• Act as the General Manager of Cruise, owning revenue, margin, and full P&L accountability
• Build and execute the long-term strategy to position Fora as the leading modern cruise platform
• Lead the day-to-day Cruise operation, ensuring systems, support, and processes run smoothly and scale effectively
• Manage and develop a growing Cruise team
• Deepen supplier relationships to unlock strategic benefits: preferred commission tiers, co-op marketing programs, group rates, and exclusive offers
• Drive advisor engagement through high-impact training, support, FAM programs, and performance tracking
• Partner closely with cross-functional teams (Product, Tech, Marketing, Advisor Experience) to launch new programs, tools, and campaigns
• Leverage data to track KPIs, identify opportunities, and optimize business decisions
• Lead seasonal initiatives like Wave Season with clear planning, supplier coordination, and execution

Requirements

• 8–12+ years of experience with proven commercial ownership (GM, Category Head, P&L leadership roles)
• Track record of scaling a business or business line, with clear revenue and margin impact
• Deep understanding of the cruise or broader travel industry, including supplier dynamics, commission structures, and advisor ecosystems
• Strong leadership experience; has directly managed teams and built org structures
• Demonstrated ability to lead cross-functional initiatives involving product, operations, marketing, and tech
• Highly data-fluent: comfortable analyzing performance metrics and making insight-driven decisions
• Strong relationship-building skills; able to credibly represent Fora to suppliers and advisors
• Based in or willing to relocate to NYC
• Authorized to work in the U.S.

Skills

• Commercial ownership
• P&L leadership
• Business scaling
• Cruise industry knowledge
• Travel industry knowledge
• Supplier dynamics
• Commission structures
• Advisor ecosystems
• Team management
• Organizational structure building
• Cross-functional leadership
• Data analysis
• Performance metrics analysis
• Insight-driven decision making
• Relationship building
• Startup experience
• High-growth environment experience
• Advisor community building
• Ambassador program experience
• Travel tech platforms familiarity
• CRM tools familiarity
• Digital booking systems familiarity

Location

• NYC

Work Type

• Full-time

Experience Level

• 8-12+ years

About the Company

• Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses.
• We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community.
• Founded in 2021, Fora has grown to a team of 200+ full-time employees based in downtown New York City.
• In 2026, Fora closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital.
• Fora has been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).
• Our values include forging our own path, being stronger together, believing in technology, serving our community, and meaning business.

Equal Opportunity

• Fora is committed to an equitable hiring process and an inclusive work environment.
• BIPOC and traditionally underrepresented candidates are strongly encouraged to apply.
• We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.