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About the Role
We are seeking a talented and experienced Marketing Operations Manager to play a crucial role in developing and executing automated marketing campaigns to drive customer acquisition, engagement, and retention. You will collaborate with Marketing and Sales teams globally to develop and execute ABM strategies, using Marketo and other platforms to effectively target accounts. This role requires a strategic thinker with a strong background in Marketing Automation platforms, data analysis, and campaign optimization.
Responsibilities
- Design, build, and execute B2B marketing campaigns using Marketo, including email templates, workflows, segmentation, and automation rules, optimizing all technical aspects for campaign success.
- Spin up landing pages using existing, team-maintained templates, maintaining a strong working knowledge of landing page and email best practices.
- Build and manage target account audiences in Demandbase, Hightouch, Salesforce, and Marketo, and activate them across downstream channels for ABM-focused marketing motions.
- Set up and execute outreach sequences in Outreach.io, including post-event automation.
- Execute infrastructure tasks supporting mass email sending, such as warming up additional sending domains/inboxes.
- Set up and test the webinar registration/routing system and QA lead routing after every lead upload to confirm correct routing and catch errors.
- Own quality control on your own output, proactively flagging ambiguous or risky sends.
- Develop and implement complex automation workflows in Marketo, including lead nurturing, drip campaigns, and triggered communications.
- Provide day-to-day support to the US Marketing and Sales teams on the use of Marketo, Salesforce, Outreach, and Hightouch, following established best practices and playbooks.
- Ensure all ABM activities comply with data privacy regulations (e.g., GDPR) and internal security policies, particularly in handling and processing account data.
Requirements
- 5+ years of experience working with Marketing Automation tools (e.g. Marketo) and CRM systems (e.g. Salesforce), especially in a B2B environment.
- A track record of working with Marketing and Sales teams to deploy successful ABM campaigns.
- Strong analytical skills, a data driven orientation, and uncompromising attention to detail.
- Solid communication and collaboration skills, both internally and externally.
- Strong knowledge of HTML, CSS, JavaScript, and email design best practices, with hands-on experience building landing pages and email campaigns.
- Experience working across MarTech platforms such as Mutiny, Outreach, Marketo, Contentful, or similar tools.
- Portfolio required: Please prepare to include a portfolio showcasing relevant landing pages, email campaigns, or other digital marketing assets you have created during the interview process.
- Experience with Hightouch or a similar CDP to build, manage, and activate target audiences as needed.
- Adobe Marketo Engage certification and basic SQL skills are good to have.
Skills
- Marketo
- Salesforce
- Demandbase
- Hightouch
- Outreach.io
- LinkedIn Ads
- Google Ads
- Meta Ads
- HTML
- CSS
- JavaScript
- Mutiny
- Contentful
- CDP
- SQL
Location
- San Francisco
Work Type
- Full-time
Experience Level
- 5+ years
About the Company
- Airwallex is the only unified payments and financial platform for global businesses, empowering over 250,000 businesses worldwide with integrated solutions for business accounts, payments, spend management, treasury, and embedded finance.
- Founded in Melbourne, Airwallex has a team of over 2,300 employees across 27 offices globally.
- Valued at US$11 billion and backed by leading investors, Airwallex is building the future of global payments and financial services.
- We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership.
- We value strong role-related expertise, sharp thinking, and motivation by our mission and operating principles.
- We encourage moving fast with good judgment, digging deep with curiosity, and making decisions from first principles, balancing speed and rigor.
- We seek humble and collaborative individuals who can turn zero-to-one ideas into real products and get things done end-to-end.
- We utilize AI to work smarter and solve problems faster, tackling complex, high-visibility problems with exceptional teammates.
- The Marketing team drives brand awareness and customer engagement through innovative and strategic campaigns, communicating the value of our financial solutions and supporting company growth.
Equal Opportunity
- Airwallex is proud to be an equal opportunity employer.
- We value diversity and consider anyone seeking employment based on merit, qualifications, competence, and talent.
- We do not regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making hiring decisions.
- If you have a disability or special need that requires accommodation, please let us know.