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About the Role

The Associate Director, Digital Marketing is responsible for accelerating eCommerce growth through best-in-class digital media and digital shelf strategies and execution. This role is key to driving profitable growth primarily on Amazon and within the omnichannel ecosystem, managing retail media strategy, optimizing campaign performance, and leading teams.

Responsibilities

• Lead the development and execution of the retail media strategy, including Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth.
• Own the digital shelf for best-in-class execution and with a continuous improvement mindset of PDPs and digital placements to maximize conversion, including SEO/GEO/AEO, A+ content, Brand Stores.
• Partner closely with internal Sales, Brand, and Agency teams and external Customer teams to translate business objectives into data-driven media, content, and assortment plans.
• Optimize media investment through rigorous performance analysis, including ROAS, incrementality, halo impact, and new-to-brand metrics.
• Connect marketing & merchandising plans to promotional and tentpole event strategies (e.g., Prime Day, key seasonal moments).
• Establish forecasting frameworks that connect media investment to sales outcomes, improving predictability and investment efficiency.
• Identify and scale test-and-learn & learning agenda opportunities across media channels, creative, audience targeting, and retail readiness (e.g., Amazon Brand View Pro/ABVP, Amazon Marketing Cloud/AMC).
• Build and institutionalize best practices, playbooks, and capabilities across media and digital shelf management.
• Manage the media budgets, purchase orders and media pricing in comparison to the market, and negotiation of media services, where applicable.
• Develop, coach and mentor direct reports while fostering a culture of accountability, innovation and continuous improvement.
• Manage agency partners and vendors, ensuring high-quality execution, innovation, and accountability against KPIs.

Requirements

• Bachelor's Degree required; MBA preferred.
• 8+ years of experience in eCommerce especially Amazon, digital media, and/or performance marketing, with a strong preference for brand management experience.
• Strong strategic thinking combined with hands-on execution in a fast-paced environment; strong ability to prioritize.
• Experience building capabilities, processes, and ways of working that scale across an organization.
• Excellent communication skills, with the ability to translate complex data into clear business insights and influential recommendations.
• Demonstrated success managing cross-functional teams and influencing without direct authority across Sales, Brand, and external partners.
• Demonstrated success managing omnichannel retailer relationships.
• Experience managing and optimizing multi-million-dollar media budgets with a focus on efficiency and growth.
• Strong understanding of digital shelf fundamentals, including PDP optimization, SEO, content strategy, and conversion drivers.
• Deep expertise in Amazon advertising ecosystem (Sponsored Products, Sponsored Brands, DSP) and retail search optimization.
• Proven ability to connect media investment to business outcomes, including experience with attribution models, incrementality testing, and ROI analysis.
• Advanced analytical skills with experience leveraging tools such as AMC, retail analytics platforms, and media reporting dashboards.
• Ability to tie retailer analytics to retailer media analytics (i.e. understanding of Kroger Precision Marketing/KPM, Walmart Scintilla and how they can be used to link sales and media performance).
• Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Skills

• Digital media strategy
• Digital shelf strategy
• Amazon advertising ecosystem (Sponsored Products, Sponsored Brands, DSP)
• Retail search optimization
• Omnichannel ecosystem (Walmart.com, Target.com, Costco.com, Kroger.com)
• SEO/GEO/AEO
• A+ content
• Brand Stores
• ROAS analysis
• Incrementality analysis
• Halo impact analysis
• New-to-brand metrics
• Forecasting
• Amazon Brand View Pro/ABVP
• Amazon Marketing Cloud/AMC
• Media budget management
• Agency management
• Vendor management
• Cross-functional team management
• Omnichannel retailer relationship management
• PDP optimization
• Content strategy
• Conversion drivers
• Attribution models
• ROI analysis
• Retail analytics platforms
• Media reporting dashboards
• Kroger Precision Marketing/KPM
• Walmart Scintilla

Location

• Remote

Work Type

• Full-time

Experience Level

• 8+ years of experience
• Associate Director

Education Level

• Bachelor's Degree
• MBA preferred

About the Company

• Prestige Consumer Healthcare focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories.
• For generations, our trusted brands have helped consumers care for themselves and their loved ones.
• We are the largest independent provider of over-the-counter products in North America.
• We are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.