Analyst, E-Commerce Sales and Marketing at Prestige Brands | NY, US | Rezi

Analyst, E-Commerce Sales and Marketing at Prestige Brands

Analyst, E-Commerce Sales and Marketing

Prestige Brands · NY, US

1 weeks ago

Analyst, E-Commerce Sales and Marketing

Prestige Brands · NY, US

9 days ago
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About the Role

The Ecommerce Business Analyst will support the strategic and operational performance of our ecommerce channels. This role combines data governance, performance analysis, operational leadership, and cross-functional coordination to drive eCommerce growth.

Responsibilities

  • Analyze full-funnel ecommerce performance to identify margin drivers and performance gaps.
  • Conduct deep-dive analysis on marketing performance, inventory, pricing, and promotions to improve sales and profitability.
  • Apply learning to build recommendations that will optimize customer experience and conversions.
  • Monitor and troubleshoot unauthorized seller patterns to ensure a seamless experience.
  • Oversee product data accuracy, taxonomy, categorization, and variation strategy.
  • Align digital marketing strategy with ecommerce priorities and revenue targets.
  • Collaborate with brand and content teams to define site enhancements, support initiative prioritization, and validate post-launch impact.
  • Maintain and manage the product assortment, pricing strategy, promotional calendar, and digital merchandising plans.
  • Develop and optimize data sets to inform and optimize revenue, margin, and growth targets.
  • Track ecommerce performance, with accountability for conversion, traffic, AOV, LTV, and customer retention metrics.
  • Monitor competitive landscape, industry benchmarks, market trends, and customer insights to guide business decisions.
  • Support Marketing, Planning, and Finance teams to deliver on ecommerce goals with both planned and ad hoc research and reporting projects.
  • Manage budgets, invoice processing, and accruals.

Requirements

  • Bachelor's degree in Marketing, Analytics, Business Administration, or a related field.
  • 3-5 years of experience in e-commerce sales and marketing roles, with demonstrated success achieving sales targets.
  • Strong understanding of e-commerce platforms, digital marketing channels, and online consumer behavior.
  • Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
  • Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders and drive alignment across teams.
  • Demonstrated leadership abilities, with a track record of leading cross-functional teams and delivering results in a fast-paced, dynamic environment.
  • Strong project management skills with ability to prioritize, multi-task, meet deadlines, and stay highly organized.
  • Experience working in retail or consumer goods industry preferred.
  • Proficiency in Microsoft Office Suite, Google Analytics, and other relevant software applications.
  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
  • Ability to write reports, business correspondence, and procedure manuals.
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
  • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
  • Ability to apply concepts of basic algebra and geometry.
  • Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
  • Ability to deal with problems involving several concrete variables in standardized situations.
  • Applicants must be authorized to work for ANY employer in the U.S.
  • All applicants must be able to work in our Tarrytown office Tues/Wed/Thurs (remote on Mon/Fri).

Skills

  • Data governance
  • Performance analysis
  • Operational leadership
  • Cross-functional coordination
  • Sales Performance Analytics
  • Digital Marketing Coordination
  • Ecommerce Team Operations
  • Data Governance
  • Microsoft Office Suite
  • Google Analytics

Location

  • Tarrytown

Work Type

  • Hybrid

Experience Level

  • 3-5 years

Education Level

  • Bachelor's degree

About the Company

  • Prestige Consumer Healthcare focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories.
  • For generations, our trusted brands have helped consumers care for themselves and their loved ones.
  • We are the largest independent provider of over-the-counter products in North America.
  • We are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.

Equal Opportunity

  • No Sponsorship: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.