About the Role
The Ecommerce Business Analyst will support the strategic and operational performance of our ecommerce channels. This role combines data governance, performance analysis, operational leadership, and cross-functional coordination to drive eCommerce growth.
Responsibilities
- Analyze full-funnel ecommerce performance to identify margin drivers and performance gaps.
- Conduct deep-dive analysis on marketing performance, inventory, pricing, and promotions to improve sales and profitability.
- Apply learning to build recommendations that will optimize customer experience and conversions.
- Monitor and troubleshoot unauthorized seller patterns to ensure a seamless experience.
- Oversee product data accuracy, taxonomy, categorization, and variation strategy.
- Align digital marketing strategy with ecommerce priorities and revenue targets.
- Collaborate with brand and content teams to define site enhancements, support initiative prioritization, and validate post-launch impact.
- Maintain and manage the product assortment, pricing strategy, promotional calendar, and digital merchandising plans.
- Develop and optimize data sets to inform and optimize revenue, margin, and growth targets.
- Track ecommerce performance, with accountability for conversion, traffic, AOV, LTV, and customer retention metrics.
- Monitor competitive landscape, industry benchmarks, market trends, and customer insights to guide business decisions.
- Support Marketing, Planning, and Finance teams to deliver on ecommerce goals with both planned and ad hoc research and reporting projects.
- Manage budgets, invoice processing, and accruals.
Requirements
- Bachelor's degree in Marketing, Analytics, Business Administration, or a related field.
- 3-5 years of experience in e-commerce sales and marketing roles, with demonstrated success achieving sales targets.
- Strong understanding of e-commerce platforms, digital marketing channels, and online consumer behavior.
- Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders and drive alignment across teams.
- Demonstrated leadership abilities, with a track record of leading cross-functional teams and delivering results in a fast-paced, dynamic environment.
- Strong project management skills with ability to prioritize, multi-task, meet deadlines, and stay highly organized.
- Experience working in retail or consumer goods industry preferred.
- Proficiency in Microsoft Office Suite, Google Analytics, and other relevant software applications.
- Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
- Ability to write reports, business correspondence, and procedure manuals.
- Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
- Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
- Ability to apply concepts of basic algebra and geometry.
- Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
- Ability to deal with problems involving several concrete variables in standardized situations.
- Applicants must be authorized to work for ANY employer in the U.S.
- All applicants must be able to work in our Tarrytown office Tues/Wed/Thurs (remote on Mon/Fri).
Skills
- Data governance
- Performance analysis
- Operational leadership
- Cross-functional coordination
- Sales Performance Analytics
- Digital Marketing Coordination
- Ecommerce Team Operations
- Data Governance
- Microsoft Office Suite
- Google Analytics
Location
- Tarrytown
Work Type
- Hybrid
Experience Level
- 3-5 years
Education Level
- Bachelor's degree
About the Company
- Prestige Consumer Healthcare focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories.
- For generations, our trusted brands have helped consumers care for themselves and their loved ones.
- We are the largest independent provider of over-the-counter products in North America.
- We are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.
Equal Opportunity
- No Sponsorship: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
