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About the Role
We are seeking our first Go-To-Market (GTM) Engineer to architect and operationalize the systems that drive Finix’s pipeline generation. This cross-functional role bridges marketing, revenue operations, data, automation, and AI, focusing on designing scalable growth infrastructure, enhancing data quality, automating workflows, and integrating GTM systems. The ideal candidate is a systems builder with an owner mentality, eager to redefine go-to-market strategies in modern fintech.
Responsibilities
- Rebuild and optimize core GTM systems and workflows across Marketing, Sales, and Partnerships to support pipeline generation and customer expansion.
- Own HubSpot architecture, automation, attribution, enrichment, routing, and reporting.
- Design scalable lead lifecycle infrastructure and source classification systems.
- Create and maintain reliable GTM data pipelines across paid ads, CRM, product, and third-party tools.
- Build API integrations between internal systems and external vendors.
- Deploy AI-native workflows and agents across prospecting, enrichment, routing, qualification, and campaign operations.
- Build systems leveraging tools like Claude, Clay, OpenAI, and workflow orchestration platforms.
- Develop anomaly detection, QA checks, and automated reporting for GTM data integrity.
- Identify repetitive operational workflows and automate them end-to-end.
- Work closely with Marketing to improve campaign measurement, attribution, and funnel visibility.
- Partner with Sales and Partnerships to improve lead quality, routing, enrichment, and outbound infrastructure.
- Collaborate with Product and Engineering on product-led growth signals and internal tooling.
- Document systems, processes, and operational best practices across the GTM organization.
Requirements
- 5+ years of demonstrated experience in RevOps, Growth Ops, Marketing Ops, Sales Ops, GTM Engineering, or related operational roles within a high-growth SaaS environment.
- Strong systems thinking and technical curiosity to solve complex business problems with scalable solutions.
- Expert-level, hands-on experience with HubSpot in a fast-paced environment building and maintaining workflows, audience segments, API connectors and error handling.
- Proficient with AI-native GTM tooling (e.g, Claude, OpenAI, Zapier, etc), agent frameworks (e.g. LangChain, CrewAI, or similar) for building multi-step AI workflows and data enrichment tools (e.g. Apollo, 6Sense or similar).
- Comfortable working with APIs, automation tooling, spreadsheets, and low-code workflows.
- Experience building reporting and attribution systems across advertising solutions including LinkedIn, Google, Meta, 6Senses.
- Strong analytical skills and attention to operational detail.
- Excellent verbal and written communication and process documentation skills to clearly articulate complex technical strategies to both technical and non-technical stakeholders.
- Bias toward action and comfort operating in ambiguity.
- Must be authorized to work in the U.S.; no visa sponsorship provided.
Skills
- HubSpot
- AI-native GTM tooling
- Claude
- OpenAI
- Zapier
- Agent frameworks
- LangChain
- CrewAI
- Data enrichment tools
- Apollo
- 6Sense
- APIs
- Automation tooling
- Spreadsheets
- Low-code workflows
- Reporting systems
- Attribution systems
- LinkedIn advertising
- Google advertising
- Meta advertising
- Process documentation
Location
- San Francisco, CA
Work Type
- Onsite
Experience Level
- 5+ years
Salary/Compensations
- $140,000 - $180,000 a year
Benefits
- equity
- benefits
About the Company
- Finix is building the global operating system for fintech, starting with payments. From startups to publicly traded companies, Finix processes tens of billions of dollars annually both in-store and online. Finix was founded in 2015 and is headquartered in San Francisco.
- To date Finix has raised over $200M, including a $75M Series C led by Acrew Capital and Lightspeed Venture Partners and backed by American Express Ventures, Bain Capital Ventures, Homebrew, Inspired Capital, Visa, and others.
- Finix is reimagining payments infrastructure from the ground up. We believe modern financial systems should be programmable, flexible, and accessible to every business.
- You’ll join a low-ego, high-ownership environment where you can shape foundational revenue infrastructure, work alongside exceptional operators, and help define what AI-native GTM looks like inside one of the leading payments platforms in fintech.
Equal Opportunity
- Finix is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected class.