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About the Role

As a Principal Product Designer at Flex, you will solve problems for consumers across the country who are underserved by existing financial products. You will lead a full area of our business, shaping and driving the vision for your vertical and ensuring its integration with the broader ecosystem. This individual contributor role offers the influence of a leader, leveraging your artifacts, standards, and mentorship to drive quality and alignment across multiple teams.

Responsibilities

Lead design for a full area of the business by shaping and driving the vision for your vertical, and owning the strategy and end-to-end execution that delivers it
Connect and align multiple teams through complex design challenges, weaving separate visions into one cohesive ecosystem
Lead design exploration and solutions on the most critical projects across your area, staying close enough to the work to set the standard by doing it
Consistently set a high bar for quality across features, concepts, and innovative solutions. Hold the bar through the standards you define, the critiques you lead, and the feedback you give designers on any team your area touches
Design for people under real financial pressure by bringing clarity, honesty, and dignity to flows where money and consequences are involved, including the error, pending, and recovery states that are easy to leave for last
Build the prototypes and artifacts that paint a picture of where your body of work is headed, and use them to align partners and leadership on the opportunities worth going after
Play a pivotal role in strategic initiatives by supporting your team and company strategy with a wide range of inputs: qualitative research, data, industry trends, and your own design expertise
Partner with PM, analytics, risk, and engineering to structure experiments. Define hypotheses to test, what a guardrail should protect, and what a result would actually prove
Establish design-thinking methods and toolkits that other teams can pick up and use, so a customer-centered approach doesn’t depend on you being in the room
Evolve our Design System, Ultraviolet, including its foundational patterns and our visual language so every team inherits good defaults instead of reinventing them
Establish and evolve the standards for how we use AI across the product development lifecycle, from research and exploration to prototyping, and work with frontend engineering to improve design-to-code quality

Requirements

10+ years designing and shipping consumer products, including time leading a product area or vertical rather than a single team
A track record aligning several teams around a shared experience, and the judgment to know when to set a standard versus when to let a team solve it their own way
Fluency with experimentation and quantitative reasoning. You’re comfortable designing for A/B tests, reading funnel and cohort data, and changing your mind when the result disagrees with you
Strength in the unglamorous states (errors, edge cases, pending, and recovery) where a product either earns trust or loses it
Comfort treating technical and regulatory constraints as design material rather than obstacles, without needing them translated for you
Evidence of raising the quality bar for people around you: mentorship, critique, standards, or systems that outlasted your involvement
Track record of designing simple, intuitive products that are powered by complex systems and edge cases
Comfort documenting and explaining your design process and rationale behind decisions, including leveraging best practices, research, and data
Demonstrated aptitude for getting things done to make your team successful
Strong native mobile app design experience (iOS and Android)
Figma expert, and experience using AI tools to sketch and prototype
Comfort with ambiguous problems and the motivation to be a self-starter
Passion for improving every day people’s financial well being
A portfolio of work detailing your contributions to shipped solutions
Experience in fintech or another regulated environment, designing disclosures or money movement flows alongside legal and compliance partners
Experience in an experimentation-heavy product organization where most changes ship behind a flag
Experience establishing new ways of working, through design operations, rituals, toolkits, or AI-assisted workflows, that a team adopted and kept

Skills

Design thinking
Interaction design
Visual design
Figma
AI tools for sketching and prototyping

Location

NYC
San Francisco
Salt Lake City
US
Australia
Canada
South America

Work Type

Hybrid

Experience Level

Principal

Salary/Compensations

$240,000—$300,000 USD (Tier 1: NYC/Bay Area)
$204,000—$255,000 USD (Tier 3: Salt Lake City)

Benefits

Competitive medical, dental, and vision
Company equity
401(k) plan with company match
Unlimited paid time off + 13 company paid holidays
Parental leave
Free Flex subscription
Competitive compensation + company equity (non-U.S.)
Unlimited PTO (non-U.S.)

About the Company

Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience.
Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget.
Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense.
We are growing quickly, but deliberately, with a focus on building an inclusive culture.

Equal Opportunity

We take great pride in being an equal opportunity workplace.