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About the Role

We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. We are looking for a Senior Growth & Strategic Initiatives Manager to help lead the next chapter of creator and social at Expedia Group. Creator has evolved from a marketing channel into an enterprise capability that can shape brand equity, audience growth, content efficiency, reputation, acquisition, loyalty, and revenue. Our Creator & Social team builds trust, relevance, and demand through creative ideas, strong partnerships, and a deep understanding of travelers on social.

Responsibilities

Determine how to win with creators and social and turn that choice into a compelling story that sells the strategy, investment, and path to impact.
Shape the enterprise portfolio of creator and social investments, recommending what to fund, scale, sequence, or decline based on expected impact, commercial potential, and opportunity cost.
Own global expansion and cross-brand integration by determining what should travel across markets, what requires localization, and what should remain market-specific.
Champion and scale creator business models, including affiliate monetization, creator commerce, loyalty integration, product and content partnerships, performance economics, creator-owned audiences, and platform partnerships.
Integrate across brand-level creator leads and up-level brand-level strategies in partnership with their owners.
Support measurement and use data, amplification insight, and performance signals to strengthen strategies.
Independently counsel senior leaders and influence across marketing, communications, media, product, loyalty, legal, finance, procurement, agencies, and geographic teams.
Lead agencies at the strategy and creative level.
Build scalable decision frameworks, operating mechanisms, and AI-enabled workflows.
Lead and develop a team of five or more while raising strategic standards and leadership capability across the broader creator and social community.

Requirements

Deep, senior-level experience (10+ years) in both social strategy and creator strategy.
Experience leading integrated, multi-brand or enterprise programs.
Ability to coach, develop, and up-level brand-level strategies in partnership with individual brand leads.
Experience translating business and marketing objectives into integrated social, creator, partnership, channel, and commercial strategies.
Experience selling strategies through compelling stories and data-backed recommendations to senior audiences.
Experience owning or leading global expansion, growth-market programs, local-market adaptation, platform-funded programs, and the scaling of creator-led assets for growth and paid social channels.
Experience developing creator commercialization or emerging business models.
Possess a portfolio and investment mindset and can recommend what to fund, stop, or sequence.
Executive presence and judgment, including the ability to counsel senior leaders, challenge assumptions, navigate organizational complexity, and influence without formal authority.
Experience with creator amplification and measurement across owned, paid, and earned channels.
Experience using data and performance signals to sharpen strategy.
Strategic agency leadership and celebrity, high-profile talent, or major cultural partnership experience.
Experience building and leading teams.
Experience strengthening operating systems and raising talent capability beyond your direct reporting line.
Familiarity with AI-enabled tools and automation.
Exceptional storyteller who makes complex strategic choices clear, compelling, and actionable.

Skills

Social Strategy
Creator Strategy
Integrated Marketing
Brand Strategy
Partnership Management
Commercial Strategy
Data Analysis
Performance Measurement
Agency Leadership
Team Leadership
Storytelling
AI-enabled workflows

Location

New York

Work Type

Full-time

Experience Level

Senior-level (10+ years)

Salary/Compensations

New York: $167,500.00 - $234,500.00
Potential to increase pay up to $268,000.00 based on performance.

Benefits

Medical coverage
Dental coverage
Vision coverage
Paid time off
Employee Assistance Program
Wellness reimbursement
Travel reimbursement
Travel discounts
International Airlines Travel Agent Network (IATAN) membership

About the Company

Expedia Group helps travelers explore the world, one journey at a time.
A global travel company powered by passionate people, trusted partnerships, and leading technology.
Connects travelers, partners, and advertisers through consumer brands, B2B network, and travel advertising business.
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings.
Helps travelers explore the world with confidence and ease.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.
This employer participates in E-Verify.
The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.