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About the Role

Serve as a senior leader within Highwire's Health Industry Sector Team, shaping strategy, driving growth, and delivering impactful communications programs for organizations transforming healthcare. Oversee a portfolio of complex accounts, lead senior client relationships, and guide teams in delivering exceptional results. This leadership opportunity is for strategic, hands-on communications professionals with deep fluency in the Business of Health ecosystem.

Responsibilities

Serve as a lead for a portfolio of key Business of Health accounts, setting strategic direction and ensuring best-in-class delivery.
Advise clients across managed care and benefits, health plans, care delivery and talent, value-based care and care management, hospitals and health systems, mental health and wellness, and health services.
Define and oversee integrated communications strategies that build brand authority, trust, and long-term market leadership.
Provide executive-level counsel on messaging, positioning, reputation management, issues and crisis response, and business-of-health narratives.
Guide teams in translating complex healthcare business, operational, economic, and policy topics into clear, compelling, and relevant stories.
Own senior client relationships, acting as a trusted advisor and escalation point while ensuring client satisfaction, retention, and expansion.
Identify and drive organic growth opportunities across existing accounts.
Oversee financial performance for assigned accounts, including budgets, forecasting, staffing models, and margin management.
Contribute to Highwire’s point of view on Business of Health trends.
Maintain and deepen relationships with top-tier healthcare, business, benefits, managed care, hospital and health system, workforce, mental health, policy, and trade media, as well as analysts and key industry influencers.
Oversee thought leadership programs grounded in healthcare data, market insights, research, policy developments, business trends, and evolving models of care.
Guide executive visibility strategies, including media training, keynote placements, bylined content, and conference speaking opportunities.
Support integrated amplification strategies across earned, owned, and social channels.
Represent Highwire and its clients at major healthcare business, health system, managed care, benefits, care delivery, mental health, and healthcare innovation events and conferences.
Lead, mentor, and develop account teams, setting a high standard for strategic thinking, client service, and quality.
Support team growth through recruitment, coaching, performance management, and professional development.
Play a key role in new business development, contributing to pitch strategy, proposal development, and client presentations.
Partner with agency leadership and peers to support Highwire’s Business of Health go-to-market efforts and continued evolution of the firm's health offering.
Contribute to agency marketing initiatives, including award submissions, case studies, and promotion of proprietary Business of Health research, insights, and points of view.
Champion Highwire’s culture of inclusion, empowerment, collaboration, and continuous improvement, and uphold the firm’s commitment to DIBs (Diversity, Inclusion & Belonging).

Requirements

10+ years of PR or strategic communications experience, with significant agency leadership experience.
Deep expertise leading communications for organizations across the Business of Health, including managed care and benefits, health plans, care delivery, value-based care, care management, hospitals and health systems, mental health and wellness, or health services.
Proven success owning and scaling integrated communications programs for complex, high-growth healthcare organizations and brands.
Strong command of the healthcare business and media landscape, including healthcare, business, trade, policy, benefits, managed care, hospital and health system, workforce, and consumer media, as well as analysts and industry influencers.
Solid understanding of the regulatory, policy, and market environment shaping healthcare communications, including Medicare and Medicaid, reimbursement and payment models, healthcare policy, and relevant regulatory and compliance considerations.
Exceptional strategic writing, editing, and storytelling capabilities, with the ability to translate complex healthcare business and industry topics into compelling narratives.
Demonstrated experience providing executive-level client counsel and managing senior stakeholder relationships, including C-suite and board-level engagement.
Track record of building, mentoring, and retaining high-performing teams.
Strong business acumen, including experience with forecasting, resourcing, account management, and revenue growth.
Experience supporting and winning new business in a competitive agency environment.
Confident, collaborative, and decisive leader with a passion for the Business of Health and the organizations shaping the future of healthcare delivery, access, affordability, and experience.
Thrives in a fast-paced, high-growth environment while balancing strategic and operational priorities.

Skills

Strategic communications
Client relationship management
Team leadership
Media relations
Thought leadership
New business development
Financial management
Healthcare industry expertise
Messaging and positioning
Reputation management
Issues and crisis management
Storytelling
Executive counsel
Business acumen

Location

New York, NY (Hybrid)
San Francisco, CA (Hybrid)
Remote (California)
Remote (Colorado)
Remote (Connecticut)
Remote (Florida)
Remote (Georgia)
Remote (Illinois)
Remote (Iowa)
Remote (Kansas)
Remote (Maryland)
Remote (Massachusetts)
Remote (Michigan)
Remote (New Hampshire)
Remote (New Jersey)
Remote (New York)
Remote (North Carolina)
Remote (Ohio)
Remote (Oregon)
Remote (Pennsylvania)
Remote (Rhode Island)
Remote (South Carolina)
Remote (Tennessee)
Remote (Texas)
Remote (Utah)
Remote (Virginia)
Remote (Washington)
Remote (Washington, D.C.)

Work Type

Hybrid
Remote

Experience Level

10+ years of agency experience
Senior leadership experience

Salary/Compensations

$130,000 to $195,000

Benefits

Medical coverage
Dental coverage
Vision coverage
401(k) matching
Generous paid time off
Extended summer breaks
Extended winter breaks
Early log-off on Fridays (Empower Hours)
FSA options
Paid parental leave
Commuter benefits
Annual Growth Mindset stipend
Monthly technology reimbursement
Wellness benefit program
501c3 donation matching program
Mentorship opportunities
Professional development opportunities
Monthly recognition and team celebrations
Employee referral bonuses
New business referral bonuses
Quarterly Highwire events and team gatherings
Dog-friendly office environment

About the Company

Highwire is a strategic marketing communications agency at the intersection of innovation and industry.
We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose.
With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.
At Highwire, we believe that storytelling fuels transformation.
We know that the most impactful stories represent all voices and perspectives.
As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure that every Highwire Walker has the requisite support to soar in their careers.
Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture.
We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life.
If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you.
Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
Highwire. Above all.

Equal Opportunity

We foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture.
We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.