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About the Role

Functions as the leader of the property’s sales department, managing reactive and proactive sales efforts to achieve booking goals and property revenues. Implements the brand’s service strategy, focusing on building long-term customer relationships and managing the marketing budget for property-specific campaigns.

Responsibilities

• Manages the development of a strategic account plan for market demand generators.
• Manages the property's reactive and proactive sales efforts.
• Determines and develops marketing communication activities in conjunction with Regional Marketing Communications.
• Provides customer intelligence in evaluating market and economic trends.
• Reviews the Strategic Alignment Review (STAR) report and competitive shopping reports.
• Researches competitor’s sales team strategies.
• Attends sales strategy meetings to provide input on weekly and overall sales strategy.
• Suggests innovative marketing ideas and develops deployment strategies.
• Evaluates and supports participation and account deployment with Area Sales and Group Sales.
• Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders.
• Serves as the sales contact for customers and as the customer advocate.
• Serves as hotel authority on sales processes and sales contracts.
• Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments.
• Participates in sales calls with the Sales and Marketing team to acquire new business.
• Identifies public relations opportunities and coordinates activities.
• Supports the General Manager by coordinating crisis communications.
• Executes and supports Marriott’s Customer Service Standards and hotel’s Brand Standards.
• Executes and supports the operational aspects of business booked.
• Participates in and practices daily service basics of the brand.
• Implements a seamless turnover from sales to operations and back to sales.
• Monitors the effective resolution of guest issues that arise as a result of the sales process.
• Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment.
• Interfaces with regional marketing communications for regional and national promotions pull through.
• Performs other duties, as assigned, to meet business needs.
• Develops strong partnerships with local organizations to further increase brand/product awareness.
• Develops and manages internal key stakeholder relationships.
• Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events.
• Executes exemplary customer service to drive customer satisfaction and loyalty.
• Serves the customer by understanding their needs and recommending appropriate features and services.
• Gains understanding of the hotel’s primary target customer and service expectations.
• Develops sales goals and strategies and verifies alignment with the brand business strategy.
• Executes the sales strategy to meet individual booking goals for self and staff.
• Coaches leaders of revenue generating departments in developing effective revenue strategies.
• Verifies Sales team understands and is leveraging Marriott International (MI) demand engines.
• Works with Human Resources, Engineering and Loss Prevention to monitor compliance with regulations.
• Partners with Human Resources to attract, develop and retain talent.
• Creates effective structures, processes, jobs and performance management systems.
• Sets goals and expectations for direct reports using the Leadership Performance Process (LPP).
• Forecasts talent needs and manages talent acquisition strategy with HR.
• Maintains an active list of the competition’s best sales people and executes a recruitment and acquisition plan with HR.
• Supports tools and training resources to educate sales associates on winning catering solutions.
• Champions leadership development and workforce planning priorities.
• Identifies, trains and mentors group sales associates.
• Transfers functional knowledge and develops group sales skills of other discipline managers.

Requirements

• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.
• 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.
• Demonstrated skills in supervising a team.
• Lodging sales experience.
• Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.

Skills

• Sales
• Marketing
• Customer Service
• Leadership
• Budget Management
• Relationship Building
• Talent Acquisition
• Performance Management
• Communication

Location

• Onsite

Work Type

• Full-time

Experience Level

• Manager
• Senior

Education Level

• 2-year degree
• 4-year bachelor's degree

About the Company

• W Hotels’ mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We’re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests’ passions to life. If you are original, innovative, and always looking towards the future of what’s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Equal Opportunity

• At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.