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About the Role

The Manager, Integrated Marketing & Go-to-Market translates marketing priorities, growth objectives, and commercialization plans into clear, executable integrated marketing programs across channels. This role leads day-to-day planning and execution for campaigns, product launches, seasonal priorities, and strategic growth initiatives, partnering across various departments to ensure coordinated and commercially grounded plans.

Responsibilities

Translate marketing priorities and growth initiatives into clear campaign plans, launch plans, and channel activation requirements.
Develop integrated campaign briefs that define objectives, audiences, messages, deliverables, timing, and success measures.
Partner with channel and functional leaders to ensure marketing activities are connected across customer touchpoints and aligned to business priorities.
Support quarterly and seasonal planning by identifying execution considerations, resource needs, risks, and dependencies.
Lead cross-functional execution planning for product launches, seasonal campaigns, evergreen programs, and strategic growth initiatives.
Manage timelines, milestones, decision points, dependencies, and readiness requirements across participating teams.
Facilitate planning meetings, working sessions, and readiness reviews that drive alignment, accountability, and timely decisions.
Identify risks, gaps, or competing priorities early and escalate decisions or trade-offs as needed.
Act as the day-to-day integration lead across Marketing, Creative, Product, Retail, eCommerce, CRM, Digital, Merchandising, Operations, and Customer Experience.
Maintain clear stakeholder communication so decisions, changes, risks, and next steps are documented and shared.
Create visibility into project status, milestones, open decisions, and execution risks.
Support organizational readiness by ensuring customer-facing and internal teams understand launch priorities and execution requirements.
Coordinate campaign and launch performance tracking with channel, analytics, and finance partners.
Support post-campaign and post-launch reviews that capture results, learnings, risks, and opportunities.
Translate performance insights into practical recommendations that improve future planning and execution.
Contribute to improved planning tools, workflows, and governance that increase consistency and execution quality.
Lead, coach, and prioritize the work of the Marketing Coordinator.
Establish project management standards, meeting rhythms, documentation practices, and follow-up routines that support execution discipline.
Ensure project plans, calendars, trackers, agendas, notes, and action logs are accurate, current, and useful to stakeholders.
Support the Coordinator's development by building capability in marketing operations, planning, communication, and reporting.
Contribute to Saje’s culture and maintaining a positive environment for themselves and their peers.

Requirements

6-8 years of progressive marketing experience, including integrated marketing, campaign planning, go-to-market execution, project management, or commercial marketing.
Experience leading cross-functional campaign or launch planning in a retail, consumer goods, wellness, beauty, lifestyle, or similarly customer-centric environment.
Proven ability to translate strategic priorities into actionable plans, timelines, deliverables, and stakeholder accountabilities.
Strong understanding of omnichannel marketing, customer journeys, campaign development, and channel activation.
Experience managing launch calendars, creative briefing processes, readiness reviews, and post-campaign analysis.
Demonstrated ability to influence partners, manage competing priorities, and drive alignment without direct authority.
People leadership or direct coaching experience preferred.
Strong integrated marketing and go-to-market planning capability.
Excellent project leadership, prioritization, and organizational skills.
Strong communication skills with the ability to create clarity across multiple stakeholders.
Commercially minded with the ability to connect marketing activity to business outcomes.
Analytical and comfortable using performance data to inform recommendations.
Highly collaborative with strong stakeholder management and influencing skills.
Comfortable navigating ambiguity, changing priorities, and complex cross-functional dependencies.
Strong judgment, attention to detail, and commitment to execution excellence.
People leader who can coach, guide, and create accountability through clear expectations.

Skills

Integrated marketing
Campaign planning
Go-to-market execution
Project management
Commercial marketing
Omnichannel marketing
Customer journeys
Channel activation
Launch calendars
Creative briefing
Readiness reviews
Post-campaign analysis
Influencing
Prioritization
Organizational skills
Communication
Commercial acumen
Analytical skills
Stakeholder management
Navigating ambiguity
Attention to detail
Coaching

Location

Greater Toronto Area
Greater Vancouver Area

Work Type

Hybrid

Experience Level

6-8 years of progressive marketing experience

Salary/Compensations

$80,000 - $95,000 annually

Benefits

Annual bonus program
Hybrid way of working
Flexible work hours based on business needs
Wellness days
Comprehensive health, vision and dental packages
Paid sick days
Generous product discount
Full onboarding plan and onboarding buddy
Employee Assistance Program - 24/7 support, resources, and information
GRSP programs
Paid time off
Product training

About the Company

At Saje Natural Wellness, we're nature's original farmacy, blending the superpower of plants so you can remedy real life, naturally.
We are a purpose-driven, people-first organization where collaboration, innovation and entrepreneurial mindsets thrive.
We look for individuals who have drive and warmth, agility and passion, and keep customer experience at the centre of everything they do.
At Saje, you’ll connect with a dynamic community and make a positive impact.
Join our team and grow your career, alongside the most talented, hard working, and kind-hearted people out there.

Equal Opportunity

Saje provides equal employment opportunity to all employees and applicants, and we believe the best teams are made up of diverse perspectives and people.
We offer reasonable accommodations to candidates with disabilities throughout the recruitment process and will work with you to ensure you are supported while working at Saje.