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About the Role

This strategic role is responsible for shaping and executing marketing strategies that drive awareness, adoption, and growth of products. The position requires a deep understanding of market trends, customer needs, and competitive dynamics to effectively position offerings and support business growth.

Responsibilities

Serve as the subject matter expert on Adobe technology products, understanding their features, benefits, customer pain points, and industry context.
Collaborate as part of a senior cross-functional team to design and deliver innovative joint solutions that integrate Adobe technology with Merkle’s strategic services, driving measurable impact for clients.
Develop and execute comprehensive product marketing strategies that align with company goals and drive measurable impact.
Lead market research initiatives to uncover trends, customer insights, and competitive intelligence. Use findings to inform product positioning, messaging, go-to-market strategy, and prioritization.
Manage the full product marketing lifecycle from ideation and launch to post-launch optimization and ensuring successful go-to-market execution.
Collaborate cross functionally with product management, growth, partner marketing, and corporate communications teams to ensure alignment and consistency across all marketing efforts.
Monitor and report on key performance indicators to assess the effectiveness of marketing strategies. Share insights and recommendations with senior leadership.
Build strong relationships with stakeholders to gather feedback and continuously improve product offerings and marketing approaches.
Champion innovation within the product marketing function by staying ahead of industry trends and best practices.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
8+ years of experience in product marketing within the technology sector.
Experience in partner/alliance marketing or joint ventures within the tech sector or a combined technology and service environment.
Deep understanding of industry trends, including identity, data, technology, and AI.
Proven experience collaborating with product development and sales and marketing teams to drive results.
Ability to translate complex technical features into compelling customer benefits.
Excellent written, presentation, and storytelling skills.
Strong analytical skills with experience interpreting data, generating insights, and optimizing marketing performance.
Proficiency with marketing automation tools, CRM platforms, and digital marketing strategies.

Skills

Adobe technology products
Product marketing strategies
Market research
Product positioning
Messaging
Go-to-market strategy
Product lifecycle management
Cross-functional collaboration
Performance monitoring
Stakeholder relationship management
Innovation
Industry trends
Best practices
Marketing automation tools
CRM platforms
Digital marketing strategies

Location

Detroit

Work Type

Hybrid
Full time

Experience Level

8+ years of experience

Education Level

Bachelor’s degree in Marketing, Business, or a related field.

Salary/Compensations

$113,000-$160,000

Benefits

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

About the Company

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams.
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

Equal Opportunity

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.