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About the Role
Woodbine Entertainment is seeking a Vice President, Marketing, Brand Content & Live Experiences to lead brand, content, customer experience, and live event strategies that drive audience growth, engagement, and revenue. This role will elevate Woodbine Entertainment’s brands, create compelling customer experiences, and contribute to the company's strategic plan.
Responsibilities
- Provide strategic leadership that drives top-line revenue growth and strengthens brand equity.
- Lead the development and execution of marketing strategies that support corporate objectives, business performance, and customer acquisition.
- Develop long-term growth strategies for key customer segments and oversee an integrated commercial planning process.
- Lead the evolution of Woodbine’s digital customer engagement strategy, leveraging digital platforms, content, and data to expand audiences, strengthen fan relationships, and drive measurable commercial outcomes.
- Establish performance measures, track key performance indicators (KPIs), and optimize programs based on ROI and business outcomes.
- Align cross-functional stakeholders around brand strategy, business priorities, and commercial objectives.
- Manage departmental budgets, annual operating plans, and resource allocation to ensure effective execution.
- Lead the strategy and execution of initiatives that build, elevate, and rejuvenate Woodbine Entertainment’s portfolio of brands.
- Champion brand standards and oversee all creative development across physical, broadcast, digital, social, and experiential channels.
- Ensure consistent and compelling brand storytelling that strengthens customer awareness and engagement.
- Guide creative teams and agency partners to deliver high-impact campaigns and customer communications.
- Oversee the planning, development, and execution of major events and customer activations, including marquee events such as the King’s Plate.
- Lead the strategy and delivery of customer-centric experiences across racing, food and beverage, hospitality, and special events.
- Develop initiatives designed to attract new audiences, increase visitation, and drive engagement with racing and wagering products.
- Lead enterprise-wide customer experience (CX) strategy, including customer journey mapping, measurement, analytics, insights, and service design.
- Oversee property-wide branding, sponsorship commitments, development initiatives, and onsite communication strategies.
- Lead the vision, strategy, and execution of Woodbine’s multi-platform content ecosystem.
- Oversee content creation and distribution across video, editorial, social media, email, influencer partnerships, and other owned and partner channels.
- Drive content strategies that accelerate customer acquisition, strengthen fan development, and drive wagering growth.
- Lead the development and execution of Woodbine’s broadcast products, including nationally distributed racing content and innovative television programming.
- Ensure the effective delivery of world-class live simulcast production and broadcast operations.
- Lead, coach, and inspire a high-performing team of more than 50 employees, including three Director-level direct reports.
- Foster a customer-centric, collaborative, and results-oriented culture.
- Build organizational capability through effective talent development, succession planning, coaching, and performance management.
- Lead transformational initiatives and champion innovation throughout the organization.
Requirements
- 15+ years of progressive leadership experience in consumer marketing, brand management, customer experience, media, content, entertainment, sports, hospitality, retail, or related industries.
- Progressive experience in consumer marketing and brand leadership, with a proven track record of building, elevating, and rejuvenating brands through integrated marketing and communications strategies.
- Experience across content, customer experience, and live experiences, complemented by strong expertise in consumer marketing and brand management.
- Proven success developing and executing strategic business plans that drive revenue growth and brand performance.
- Demonstrated expertise across brand management, customer acquisition, customer segmentation, digital marketing, content strategy, social media, and customer experience.
- Strong commercial acumen with experience managing budgets, performance metrics, and business planning.
- Experience leading large, multi-disciplinary teams and fostering high-performance cultures.
- Strategic and hands-on leadership approach, with a demonstrated ability to translate long-term strategy into disciplined, effective execution within complex, fast-paced operating environments.
Skills
- Brand Strategy
- Commercial Growth
- Marketing Strategies
- Customer Acquisition
- Customer Segmentation
- Digital Customer Engagement
- Performance Measurement
- KPI Tracking
- ROI Optimization
- Brand Development
- Creative Leadership
- Brand Storytelling
- Campaign Development
- Customer Communications
- Live Experiences
- Event Planning
- Customer Activations
- Customer Experience (CX)
- Customer Journey Mapping
- Service Design
- Property Branding
- Sponsorship Management
- Content Strategy
- Content Creation
- Video Production
- Editorial Content
- Social Media Marketing
- Email Marketing
- Influencer Partnerships
- Broadcast Development
- Broadcast Production
- Live Racing Broadcast
- Simulcast Operations
- Team Leadership
- Talent Development
- Succession Planning
- Performance Management
- Innovation
Location
- Greater Toronto Area
Work Type
- Hybrid
Experience Level
- 15+ years of progressive leadership experience
Education Level
- Undergraduate degree in Business, Marketing, Communications, or a related field
- MBA or other advanced business education is considered an asset
About the Company
- With almost 150 years of proud horseracing history, Woodbine Entertainment Group is the founding pioneer and largest operator of professional horseracing in Canada.
- Building on our rich past, we are surging ahead to the future with an energized, new vision.
- Today we deliver the most thrilling and highest quality racing, dining and entertainment experiences to our visitors.
- In doing so, we remain a world-leader in horse-racing — and also among the most exciting and diverse entertainment facilities on the globe.
Equal Opportunity
- We believe differences should be valued and celebrated. By building diverse and inclusive teams, we strive to provide a more authentic and empowering work experience that unlocks the potential of our people.
- Regardless of race, religion, colour, national origin, sex, gender, expression, sexual orientation, age, marital status, veteran status, or disability status, we believe everyone has the right to express their ideas, ambitions, and pursue their goals with confidence and integrity.
- Diversity breeds innovation. We want people to think differently.
- Our commitment is to build a culture that welcomes everyone and leverages their unique perspectives to be a great entertainment company that shares the thrill of horseracing experiences with the world.