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About the Role

The Activation Specialist will support US clients across various industries, focusing on the activation and optimization of digital channels. This role requires proficiency in media implementation, the digital media landscape, and performance marketing, including social media, programmatic, Google Analytics, and vendor management.

Responsibilities

• Execute hands-on campaign management for self-service media.
• Implement campaign setup including audience, campaign, and ad group creation.
• Act as a self-serve SME to clients, translating media performance into actionable business insights.
• Contribute to client presentations and performance reviews, providing insights on media mix effectiveness and campaign optimizations.
• Assist with overall client planning and day-to-day client requests.
• Work directly with media partners to book, implement, and report on campaigns.
• Support the preparation, writing, and presentation of integrated media plans, proposals, and analysis.
• Maintain stewardship and accountability of the media plan, evaluating and monitoring execution for optimizations.
• Liaise and foster knowledge-sharing with internal disciplines, partner agencies, and other departments.
• Ensure tracking is in place for client KPIs and objectives.
• Accurately manage client's day-to-day planning requirements, understanding business objectives and KPIs.
• Collaborate with all departments to ensure digital media requirements are understood and assets are provided.

Requirements

• Minimum 2 years working at a media agency in a digital-focused role.
• Prior hands-on experience in Paid Social business manager accounts & Programmatic DSPs is essential.
• Hands-on management - planning, implementing, optimizing & reporting for Fortune 100 brands.
• Ability to apply common sense understanding to carry out detailed instructions.
• Experience with google tag manager is an asset.
• Any retail media experience is a plus.

Skills

• Media implementation
• Digital media landscape
• Performance marketing
• Social Media platforms
• Programmatic channels
• Google Analytics
• Vendor management
• Excellent communication skills (both written and verbal)
• Strong attention to detail
• Prior hands on experience with Google Data Studio an asset but not required
• Knowledge in all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video
• Strong understanding of optimization strategies, audience segmentation, and KPIs.
• Strong ability to translate data insights into strategic recommendations for optimizations and media mix improvements.

Location

• TORONTO

Work Type

• HYBRID ONSITE 2X/WEEK

Experience Level

• Minimum 2 years

Education Level

• Bachelor's degree or Diploma in Marketing, Communication or Advertising required

Salary/Compensations

• $60,000–$75,000

Benefits

• Hybrid setup
• Up to 28 paid days off
• Winter holiday shutdowns
• Health, dental, and vision plans
• Salt Bucks to spend on wellness, RRSPs, or extra time off
• Dedicated Salt Days
• Learning access
• Formal leadership development
• Referral and new business bonuses
• Phone reimbursement
• Exclusive lifestyle perks
• Personalized wellness options
• DEI programs
• Active ERGs

About the Company

• At Salt Media, we're on a mission to earn the world's attention.
• As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team.
• Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth.
• We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment.
• If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you.

Equal Opportunity

• Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.