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About the Role

Hearst California Media is seeking a Marketing Performance Manager to support ongoing performance analysis, optimization recommendations, and reporting for agency-level clients. This role involves attribution tracking, paid media oversight, email production, and client-facing marketing insights, transforming data into actionable strategies and clear reports.

Responsibilities

• Own the analysis of multi-channel performance, identifying trends and areas of optimization to support the achievement of agreed upon KPIs.
• Analyze revenue, sales, membership, product, webinar, training, and campaign performance across various channels.
• Make recommendations to improve performance and monitor implementation and results for continuous improvement.
• Manage internal team, vendor, and client relationships to foster communication and improve performance.
• Ensure timely, strategic, and thoughtful communication to enhance receptivity.
• Support HubSpot email production and QA.
• Own and prepare client and leadership-ready materials.
• Account Performance Management and Customer Success.
• Stakeholder Communication and Planning.
• Attribution, Tracking, and Systems.
• Email Production and Campaign Operations.

Requirements

• Seven or more years of experience in marketing analytics, digital marketing reporting, performance marketing, revenue operations, media analytics, or a closely related role.
• Hands-on experience analyzing paid search, programmatic, paid social, email, web analytics, campaign, revenue, and conversion data.
• Advanced spreadsheet skills, including formulas, lookups, pivot tables, workbook maintenance, data validation, cross-tab consolidation, and error checking.
• Experience with GA4 and HubSpot.
• Familiarity with marketing reporting or media platforms such as TapClicks, Trade Desk, attribution, paid search and paid social platforms.
• Ability to translate performance data into clear insights, executive summaries, recommendations, slides, one-sheeters, and stakeholder-ready narratives.
• Strong understanding of digital marketing metrics, including impressions, clicks, CTR, CPC, conversions, purchases, CPA, ROAS, revenue, attribution, budget pacing, and goal-versus-actual performance.
• Excellent attention to detail and comfort reconciling data across multiple reports, workbooks, platforms, and stakeholder-provided source files.
• Strong communication, organization, deadline management, and cross-functional collaboration skills.
• Bachelor degree in marketing, analytics, business, communications, statistics, or a related field, or equivalent professional experience.

Skills

• GA4
• HubSpot
• TapClicks
• Trade Desk
• Attribution platforms
• Paid search platforms
• Paid social platforms
• Spreadsheet formulas
• Lookups
• Pivot tables
• Data validation
• Cross-tab consolidation
• Error checking
• Digital marketing metrics analysis
• Communication
• Organization
• Deadline management
• Cross-functional collaboration
• PowerPoint
• Canva
• Google Slides

Location

• San Francisco, CA

Work Type

• Hybrid
• Part-time

Experience Level

• Seven or more years of experience

Education Level

• Bachelor degree in marketing, analytics, business, communications, statistics, or a related field, or equivalent professional experience.

Salary/Compensations

• $40,000 and $65,000

About the Company

• Hearst Newspapers (HNP) represents a network of 28 daily and 50 weekly publications, including the Austin American-Statesman, Houston Chronicle, San Antonio Express-News, San Francisco Chronicle and Times Union (Albany).
• HNP's portfolio also includes several top digital-only news and lifestyle sites such as Chron., CT Insider, MySA and SFGATE, along with marketing services businesses like Medium Giant and entertainment brands such as King Features Syndicate.
• At HNP, we’re investing in new and innovative ways to tell stories — growing newsrooms, diversifying tools and evolving platforms — to support the millions of people who trust us each month to help them make decisions, take action and be inspired.

Equal Opportunity

• Hearst California Media is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other status protected by applicable law.