About the Role
We’re looking for a Global Planning Director to lead strategic planning and alignment across Merlin’s diverse portfolio of world-class attractions and brands. This role plays a critical part in shaping how our Growth function plans, prioritises and delivers impact across regions, brands and channels, acting as the central connector between global Centres of Excellence and go-to-market teams.
Responsibilities
- Lead the global go-to-market calendar, ensuring synergy across brands, regions and specialisms
- Own the annual and multi-year go-to-market planning process, integrating global trends, insights and customer feedback
- Align go-to-market strategies with Merlin’s wider business objectives and growth ambitions
- Act as the central hub for regional and local go-to-market teams, driving alignment and sharing best practice
- Partner closely with commercial, operations, digital and insights teams to optimise go-to-market motion and delivery
- Coordinate global activity across key seasons, campaigns and product launches, ensuring timely, high-quality execution
- Own the planning and trading rhythm, leading weekly, monthly and quarterly reviews
- Track changes to plans and actions, ensuring visibility through digital tools and clarity for senior stakeholders
- Monitor KPIs, challenge assumptions and recommend strategic course-corrections where needed
Requirements
- Proven experience in a senior marketing or planning leadership role within a global or multi-regional organisation
- Strong strategic planning and programme management capability
- Deep understanding of brand, digital marketing and campaign analytics
- Experience leading complex stakeholder groups across cultures and geographies
- A data-driven mindset with the ability to translate insight into action
- Background in entertainment, tourism, hospitality or adjacent sectors
- Degree-level education (or equivalent) in business, analytics or a related field preferred
Skills
- Ability to lead global planning cycles, from annual calendars to multi-year roadmaps
- Strong influencing skills at executive and senior stakeholder level
- Collaborative leadership style that brings global and regional teams together
- Commercial acumen, connecting plans to revenue growth and ROI
- Curious, innovative thinker who keeps pace with evolving planning tools and methodologies
- Proven people leader who develops capability and builds high-performing teams
Location
- London
Work Type
- 8 Month FTC
Experience Level
- Senior marketing or planning leadership role
Education Level
- Degree-level education (or equivalent) in business, analytics or a related field preferred
Salary/Compensations
- GBP £70,000.00/Yr.-GBP £70,000.00/Yr.
Benefits
- Pension
- Life Assurance
- Discretionary company bonus
- 33 days’ holiday including bank holidays
- A Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide
- An Enjoy the Ride pass which entitles you and 5 loved ones unlimited entry into your regional attractions
- 25% discount in our retail shops and restaurants
- 40% discount on LEGO
About the Company
- Our purpose: Bring joy, create connections, and make memories.
- Our vision: To be the global leader in branded entertainment destinations and the greatest place to work and play.
